ICE CREAM

FOR 7 DAYS

“Without ice-cream, there

would be darkness and chaos”
Don Kardong, american
runner. 7 Days
Company
 ABOUT US
7 DAYS COMPANY

Product Manager
Ekaterina (Kachia)
Marketing Manager
Tran Duc Son
Advertising Manager
Ngo Thi Lan

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 7 DAYS ICE-CREAMS
7 FOR 7, EAT IT EVERYDAY!

NATURAL HEALTHY
INGREDIENTS Because it is natural, it is also very
We have a vegetable farm in Lam Dong, healthy!
Da Lat, some vegetables and fruits we
import

FOR EVERYONE VARIATIONS CHOICE

Everyone can enjoy our ice-cream, great Cone and boxes: 150 gr; 500 gr and 1 liter.
and small, from young to old!

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 PUMPKIN AND ORANGE

FEATURES PRICE
This ice-cream has a - BOX 150G: 50.000 VND
beautiful orange color, - BOX 500G: 200.000 VND
the main ingredient is
- BOX 1LITER: 450.000 VND
a pumpkin. It made
with sweet orange - CONE: 100G: 35.000 VND
syrup and cream.

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 TOMATO AND CHERRY

FEATURES PRICE
This taste is turns out - BOX 150G: 70.000 VND
by mixture of two
different ingredients: - BOX 500G: 250.000 VND
imported rose sweet
tomatoes and delightful - BOX 1LITER: 500.000 VND
sunny cherries from
Argentina! That is - CONE: 100G: 40.000 VND
fantastic!

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 CUCUMBER AND LIME SORBET

FEATURES PRICE
The very popular - BOX 150G: 50.000 VND
flavor, for healthy
people with healthy - BOX 500G: 200.000 VND
lifestyles. It is very low - BOX 1LITER: 450.000 VND
calorie product.
- CONE: 100G: 35.000 VND
However, it is so
delicious!

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 BEETROOT AND STRAWBERRY

FEATURES PRICE
This is also the healthy
product with very popular - BOX 150G: 50.000 VND
vegetable in this summer:
beetroot. We mix them with - BOX 500G: 200.000 VND
strawberry so that is very
good choice for mothers who - BOX 1LITER: 450.000 VND
want to get kids to eat
vegetables because some kids
hate to eat them.
- CONE: 100G: 35.000 VND

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 CARROT AND SWEET SHERBET

FEATURES PRICE
We created this flavor - BOX 150G: 40.000 VND
for busy people who - BOX 500G: 170.000 VND
don’t have a lot of
time for lunch, - BOX 1LITER: 400.000 VND
because it can replace - CONE: 100G: 30.000 VND
a full meal.

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 SPINACH AND BANANA

FEATURES PRICE
This flavor is the - BOX 150G: 50.000 VND
mixture of spinach and
banana, vegetable and - BOX 500G: 200.000 VND
fruit. And it is also very - BOX 1LITER: 450.000 VND
popular among people
who prefer to taste - CONE: 100G: 35.000 VND
something new one!

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 CHOCOLATE WITH CHILLI

FEATURES PRICE
This flavor was - BOX 150G: 50.000 VND
designed to attract - BOX 500G: 200.000 VND
someone likes to taste
unusual and strange - BOX 1LITER: 450.000 VND
things. It is very - CONE: 100G: 35.000 VND
extraordinary!

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 DIVIDER
Your Subtitle Here

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 MARKETING STRATEGY
7 DAYS ICE CREAMS
TARGET MARKET MARKET
Every one in every ages. Focus on the first market in
Ice creams for every one Vietnam
Firstly, in wholesale
Then retailer
Open subsidiaries oversea
Stores in crowded street
ADVERTISING & PROMOTION
Advertising with atractive and
interesting contents on mass
media, internet.
Promotion 7 for 7 for 7 get 7 t-
shirts
Anyone purchases 7 ice creams up
would get a discount of 7%
Family of 7 would get 7 t-shirts
and 7% discount.
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TARGET MARKET

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 PROMOTIONS
7

7 FOR 7 FOR 7 Lucky 7

Discounts & gifts Rewards
- Group of 7 will get T-shirts for each - Lottery in the ice cream cover with high rewards
- Family of 4 people up will get 7% discount such as: get 7 ice cream free, number 7 in 7gram
gold.
- Family of 7 people up will get T-shirts for each
and get 7% discount

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 MARKET GROWTH STRATEGY

VIETNAM SOUTHEAST ASIA SUBSIDIARIES OVERSEA

The 1st Step The 2nd Step The 3rd Step

• The first market • Subsidiaries • Subsidiaries

• Wholesale • Wholesale • Wholesale
• Corporate with Supermarkets, • Corporate with Supermarkets, • Corporate with Supermarkets,
Market hall, Store. Market hall, Store. Market hall, Store.
• Retail • Retail • Retail
• Valuation Brand

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