Schramm’s 

Model of
Communication
Schramm’s Model of 
Communication
– Proposed by Wilber Schramm in 1954
– Encoding and decoding are the most important
factors of an effecting communication
– Sender must receive a feedback from the
recipient to make communication complete
Schramm’s Model of 
Communication
Schramm’s Model of 
Communication
– Communication wasn’t complete
– Circle of communication
Schramm’s Model of 
Communication
Schramm’s Model of 
Communication
– Different Interpretation
Schramm’s Model of 
Communication
Schramm’s Model of 
Communication
– Denotative and Connotative meanings
Schramm’s Model of 
Communication
– When the sender passes on the information
to the receiver, the receiver must interpret it
in the desired form the sender wants and
give him the feedback or respond
accordingly.
https://www.managementstud
yguide.com/schramm­model­o
f­communication.htm

Source
Schramm’s 
Model of 
Communication
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