The document discusses trends, trend spotting, and trend analysis. It defines a trend as a gradual change or tendency over time that can be represented visually. Megatrends are large-scale patterns that transform society, while microtrends focus on localization instead of globalization. Popular social networks like Facebook and Twitter let users share information and see global events. Trend spotting aims to predict future trends by analyzing present information. Trend analysis involves collecting data to identify patterns and trends. Fads are temporary and affect small groups, while trends have broad, long-lasting implications. The document concludes with tips for fashion designers, including innovation, brand consistency, versatility, simplicity, and designing outerwear.
The document discusses trends, trend spotting, and trend analysis. It defines a trend as a gradual change or tendency over time that can be represented visually. Megatrends are large-scale patterns that transform society, while microtrends focus on localization instead of globalization. Popular social networks like Facebook and Twitter let users share information and see global events. Trend spotting aims to predict future trends by analyzing present information. Trend analysis involves collecting data to identify patterns and trends. Fads are temporary and affect small groups, while trends have broad, long-lasting implications. The document concludes with tips for fashion designers, including innovation, brand consistency, versatility, simplicity, and designing outerwear.
The document discusses trends, trend spotting, and trend analysis. It defines a trend as a gradual change or tendency over time that can be represented visually. Megatrends are large-scale patterns that transform society, while microtrends focus on localization instead of globalization. Popular social networks like Facebook and Twitter let users share information and see global events. Trend spotting aims to predict future trends by analyzing present information. Trend analysis involves collecting data to identify patterns and trends. Fads are temporary and affect small groups, while trends have broad, long-lasting implications. The document concludes with tips for fashion designers, including innovation, brand consistency, versatility, simplicity, and designing outerwear.
average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph. Megatrends entail a major restructing ; they are a larger pattern of broad trends that reshape and transform our lives. Micro trends advocate localization as opposed to globalization, recognizing that people and communities have never been sophisticated and more knowledgeable about the choices they make in their everyday lives. Facebook – is the most common social network website where you can share information about yourself and communicate with other people. Twitter – it lets you see what is happening around the world, from breaking news and entertainment, sports and politics to big events and every day interests. Trend spotting is attempting to see the future in the present (Rehn and Lindkvist, 2013). Being able to predict a trend is a valued skill for the global citizen. Trend spotting is sometimes called cool- hunting and trend analysis. Trend analysis is the widespread practice of collecting information and attempting to spot a pattern, or trend, in the information. Trend is significant, have broad implications in all aspects of society, identifiable and explainable while fad is transit ory or quick, affect only particular group of people without impact and driven by emotions. 1. Innovation Be sure to bring something new to the table when designing, even if you’re trying to imitate a popular style. By adding your own touch, you might create the next top trend. 2. Brand Consistency When using your creativity, remember to stay loyal to your brand. There should be some consistency in all of your designs so customers remember what sets you apart and defines your brand. 3. Outerwear-ability As we enter the cooler seasons, outerwear is more popular than ever. Consider designing some new outerwear fashion pieces, or at least some everyday pieces that are flattering when outerwear is added to the ensemble. 4. Versatility - Customers always appreciate the ability to wear one piece of clothing in multiple ways. They get more for what they spend. Create versatile pieces to make your audience happy and challenge your fashion design abilities. 5. Simplicity - Versatility usually calls for one thing: simplicity. If you can create a simple yet innovative fashion design, you’ve set yourself up for professional progress. Simple pieces are easy to remember and fun to wear. Most importantly, they allow for more customer creativity. Empower your audience and build your brand’s popularity by keeping it simple.