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    This document provides an overview of the Bonn Group of Industries, a large food manufacturing company based in North India. The company was founded 33 years ago by a modest man with a grand vision and has since expanded to include multiple food production facilities and brands across North, East, and South India. The company's vision is to provide high quality food products to consumers across India. It has received several quality certifications and awards, and is a leading bread manufacturer in North India. The company produces a wide range of bread, biscuits, rusks, cakes, and cookies that are distributed through its own fleet of vehicles and network of distributors across India.

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    This document provides an overview of the Bonn Group of Industries, a large food manufacturing company based in North India. The company was founded 33 years ago by a modest man with a grand vision and has since expanded to include multiple food production facilities and brands across North, East, and South India. The company's vision is to provide high quality food products to consumers across India. It has received several quality certifications and awards, and is a leading bread manufacturer in North India. The company produces a wide range of bread, biscuits, rusks, cakes, and cookies that are distributed through its own fleet of vehicles and network of distributors across India.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    24 views19 pages

    Welcome To: Training Program

    Uploaded by

    Ramanjot Kaur
    This document provides an overview of the Bonn Group of Industries, a large food manufacturing company based in North India. The company was founded 33 years ago by a modest man with a grand vision and has since expanded to include multiple food production facilities and brands across North, East, and South India. The company's vision is to provide high quality food products to consumers across India. It has received several quality certifications and awards, and is a leading bread manufacturer in North India. The company produces a wide range of bread, biscuits, rusks, cakes, and cookies that are distributed through its own fleet of vehicles and network of distributors across India.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 19

    Welcome to

    Training Program
    BONN GROUP
    OF
    INDUSTRIES
    A modest man, who made a humble beginning with a grand
    Vision, has come a long way in 33 years, but if something has
    not changed along the way, it is his Modesty and Vision
    GROUP STRUCTURE
    Bonn
    Nutrients
    Private Ltd.
    Ludhiana
    B & B Bake S.S. Food
    Pvt. Ltd. Industries
    Delhi Ludhiana

    BONN
    GROUP Choice
    Prime Agro
    Packaging Private
    Ludhiana Ltd.
    Aligarh
    Choice Agro
    Private Ltd.
    Kapurthala
    VISION
    “To provide products rich in Quality and Goodness across an ever-
    growing network of Consumers, with a motto of ‘Eat Pure Be Sure’
    making our products an essential part of the life of every
    individual”

    MISSION
    “To provide Competitive quality product with maximum
    customer satisfaction by active participation of all members of
    the organization”
    Own Fleet of

    Vehicles Manufacturing Employees


    Facilities

    Distributors Products
    Bonn’s presence across North India &
    spreading its wings in East & South
    ACCOLADES
    o No.1 Bread Manufacturer in North India

    o National Quality Award winner

    o Approved manufacturer and supplier of Bakery Products under the


    World Food Program

    o Approved by BIS (Bureau of Indian Standards)

    o HACCP certification by “DNV”


    (a certificate body of Netherlands)

    o CII Award for Food safety

    o BRC certification

    o FSSC 22000 certification

    o Burger unit Approved by KFC


    BREAD & BAKERY
    PORTFOLIO
    OUR CLIENTS
    Biscuit
    Category
    BONN
    Brand Master Brands
    Architecture
    Biscuit Portfolio
    BONN BISCUITS

    18g, 40g,80g

    Mass Product
    Competitors : Priyagold, Anmol,
    Raja, Cremica
    Biscuit Portfolio
    AMERICANA BISCUITS

    Premium biscuits

    Competitors :
    Britannia, Sunfeast,
    Parle
    RCC PORTFOLIO
    Rusk, Cake & Cookies

    Mix Fruit & Chocolate

    Butter Scotch, Vanilla, Chocolate


    200g, 400g
    • Jeera
    • Coconut
    • Atta
    • Butter

    , Mix Fruit & Chocolate


    List of Marketing Activities
    BTL Activities
    • POP Merchandising
    • Store Branding (Boards/ Counter Branding)
    • T-shirts/ Promo Tables/Merch./Folder
    • Sampling
    • Newspaper Insert Activity
    • Wall Painting
    • Outdoor Branding & Hoarding
    • Canter Activity & Road Shows
    • Activations: School, College, Park, RWAs, Mall
    • Events, Exhibitions & Fairs

    ATL Activities
    • Print & Radio Advertisement
    • TV Advertisement & Shoots
    • Digital Media Advertisement
    Happy
    Selling

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