Unit 2

Data
b
c
a
Listening 1 p. 16

Amy: Hello. I’m Amy. I work in the sales

department and I manage customer data. I keep
records of customers. We have a file for each
customer with their name, address and order
details. But I also store details about their buying
habits. What are their likes and dislikes? How
often do they order and so on. And I enter all this
in the customer database. We use the information
when we want to send special offers to different 1
groups of customers.
Bob: I’m Bob and my job is to research the
market. I try to answer three questions. One: how
many consumers are there in the market? Two: 2
who are they? And three: what do they want? We
collect a lot of data about the people who browse
our website. But we also use surveys and other
methods. I write reports to help the marketing 3
team develop their strategy.
Carla: My name is Carla. I work as a buyer. I 4
always try to find the best products at the best
price. Of course, we have our regular suppliers.
But I also search for new products, new 5
suppliers and special offers on the Internet. I use
different search engines and I update our files
with the new information.
Listening 1.2 p 16

1. For when the company wants to send special offers

to different groups of customers.
2. How many consumers are there in the market? Who
are they? What do they want?
3. The marketing team.
4. A buyer; she tries to find the best products for the
best price.
5. No-she searches for new products and suppliers.
 Page 16

keeps

enters
browse

uses
updates
Reading p. 17
No hiding place
A cookie is a small file that company can send to
They leave cookies in their computer. 1
your computer when you visit the company’s
website. It tells them a lot about your browsing
habits. Using the web without them is nearly
impossible. DoubleClick, an advertising
company, has agreements with over 11,000
websites and maintains cookies on 100 million
users to get information about them for
marketing.
1. What is a cookie?
2. What are the advantages of a cookie for advertising
companies?
3. How do advertising companies get information of customers
easily?
Offline, the story is the same. When you turn on
a mobile phone, the phone company can
monitor calls and also record the location of 2
the phone. We use more and more electronic
systems for tickets, and for access to
buildings. It is becoming common for
employers to monitor employees’ telephone
calls, voicemail, email and computer use.

1. Aren’t we monitored if we don’t use the internet?

2. Do employees feel free to use company telephone
for personal reasons? Why or why not?
 2
The use of video surveillance cameras is also
growing. Britain has about 1.5 million cameras
in public places (for example, airports,
shopping malls and public buildings). The
average Briton is recorded by CCTV cameras
300 times a day. With digital cameras we can
collect, store and analyze millions of images.

1. How many video surveillance cameras does

Britain have?
2.How often is the average Briton recorded by
CCTV cameras?
3.What can people do with digital cameras?
 And this is only the beginning. Engineer are now
developing cameras that can ‘see’ through clothing,
3
walls or cars. Satellites can recognize objects only
2 one meter across. We can attach tracking chips to
products or people.
2.They can monitor mobile phone cells; collect data from electronic
Ticket systems and electronic access to buildings; use video
Cameras and tracking chips

3. Cameras that see through clothing; satellite that recognize

mall objects, and tracking chips

1. What are engineers developing now?

2. Why do people attach chips to people?
New technology offers substantial benefits – more
security against terrorists and criminals, higher 4
productivity at work, a wider selection of products,
more convenience. We are ready to give more
personal information because we want the
benefits.
4. Security against terrorists and criminals, higher productive
at work; a wide selection of products, and more convenience

1. What is the main idea of the paragraph?

2. Why do we give our information to each company or
website?
3. What do the benefits refer to?
But all this monitoring generates a mountain of
data about us. Surveillance is everywhere in our
society, often without our knowledge. Most 5
people hate the idea but they don’t know how to
stop it.

5. They hate the idea but don’t know

how to stop it.

1. Do we know all the time that we’re monitored?

2. What does the pronoun it in the last line refer to?
 Vocabulary 1.2, p 18

d g
h c
e
f
a b
search engine keyword
click website
screen online shopping

password
Huge, millions, a mountain of
substantial, wide, enormous A bit of, a few, tiny, a fraction
b
e
d
a
c
Listening 2

1. 4,542 2. 1.5 minutes

3. 2.7 4. 2,430

5. 1,395 6. 57

7. 31
 structure access

categories
front
categories
up-to-date
files
Delete
Review
 C
U
C
C
U
U
C
U
C
C
 uncountable nouns
h
a
countable nouns
g countable nouns i countable nouns

uncountable nouns uncountable nouns

e f
countable nouns
c
both
countable nouns countable nouns
(b) J
d
 some
any
some

any
a

much
a lot of
a lot of
many
 Track 09

About 30 per cent

about 600 million

about 30 per cent
just under 200 million / 190.91 million
over 25 hours a month
 4
3 2
1
 Dilemma and Decision
 Task 1: Possible questions
1. How many people have access to the Internet
in India?
2. Where do they usually use the Internet?
3. Who uses the Internet?
4. What do they use the Internet for?
5. Are there any technical problems?
6. Do they use credit cards to pay for goods
online
7. Is there any competition from other online
auction companies in India?
 Write it up
 Writing Focus
1. Decide who you are
2. Every time you start to write, you need to ask
yourself two questions
a. What is the purpose of this piece of writing?
b. Who am I writing to?
3. Look at the section on Reports on p. 18 of
the Style guide. Notice the suggested
structure of a report:
Title:
Introduction
Key points, in sections
Conclusion/Summary
4. What style should the report be written in?
5. What phrases might be appropriate in your report?