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Seneca Paper Company
Seneca Paper Company
Group A-5
Ashish Chetan Minz, B Sekhar Anand,
Praneeth Doguparthy Kanika Orea,
Sanket Sunand Dash Sounak Sarkar,
Industry Analysis: Porter 5 Forces
• Supplier: Most major players were integrated firms
supplying their own raw materials. No evidence of high
supplier pressure.
• Consumer: Consumers were highly price-sensitive and
responded positively to brand advertising and promotion.
• Threat of new products: No evidence available
• Threat of new players: The entry barriers to the industry
were low and hence this was a significant factor
• Market competition: Market competition was high with the
sector plagued by low capacity utilization and price wars.
Market leader has only 15% market share
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