SALES AND DISTRIBUTION

MANAGEMENT

Presented by:
Amit Kumar Jha
Abhishek Kumar
Ankit Bindal
 Introduction
PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American multinational corporation
headquartered in Purchase, NY with interests in manufacturing and marketing a wide variety of
carbonated and non-carbonated beverages, as well as salty, sweet and grain -based snacks, and
other foods. Their main product, Pepsi Cola, sells over 100 billion cans a year. Besides the
Pepsi-Cola brands, the company owns other brands such as Quaker Oats, Gatorade, Frito-Lay,
Tropicana, Mountain Dew, Miranda and 7-Up. PepsiCo has 18 different product lines that offers
a variety of high quality products providing refreshment and nutrition. PepsiCo brands are
available in nearly 200 countries and union territories. It is the 2nd largest manufacturer of soft
drinks in the world.
 cont:-

PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.
Tropicana was acquired and PepsiCo merged with the Quaker Oats Company,
including Gatorade . Pepsi-Cola began selling its products internationally in 1934 with
its operations in Canada. Operations grew rapidly in the 1950’s. Key international
markets include Argentina, Brazil, China, India, Mexico, Philippines, Saudi Arabia,
Spain, Thailand and the United Kingdom. PepsiCo Beverages International, also
produces, sells and distributes Gatorade sports drinks as well as Tropicana and other
juices internationally. In the 1970s and '80s PepsiCo bought restaurant chains such as
Pizza Hut, Taco Bell, and Kentucky Fried Chicken which was later changed to KFC,
but in 1997 it spun off its restaurant business into a separate company, Tricon Global
Restaurants.
 Indra Krishnamurthy Nooyi , who was ranked No. 11 in Fortune's list of
the most powerful women in business, joined the company in 1994 and
was named CEO in 2001. She was born in India and has done her
education in India . She has been the chief executive of PepsiCo since
2006. During her time, healthier snacks have been marketed and the
company is striving for a net-zero impact on the environment. This focus
on healthier foods and lifestyles is part of Nooyi's "Performance With
Purpose" philosophy.
 Pepsi-Co Brands

 Soft drinks, more popularly known as sodas, are not exactly referred to as
items of necessity.  Sodas stand between liquor and juice.  Those who are
too young to drink beer but think fruit juice is too juvenile will go on to
sodas.
 Frito-Lay merged with Pepsi-Cola in 1965.Frito-Lay brands account for
59% of the U.S. snack chip industry. The Frito Lay delivers a wide variety
of fun and environmentally friendly foods in around 160 countries and
territories.
 PepsiCo acquired Tropicana in 1998. Today the Tropicana brand is available in 63
countries. Tropicana’s pure and fresh fruit juice in easy to handle packages has
attracted the consumers.
 PepsiCo merged with The Quaker Oats Company in 2001. Quaker's power-packed line of
popular brands expands companies portfolio with a wide range of healthy food choices.
 Gatorade sports drinks was acquired by the Quaker Oats Company in 1983 and
became a part of PepsiCo with the merger in 2001. Gatorade is the first isotonic
sports drink. Created in 1965 by researchers at the University of Florida for the
school's football team, "The Gators," Gatorade is now the world's leading sport's
drink.
 WORKING METHODOLOGY

 PepsiCo is organized in three business units, as follows:

 PepsiCo Americas Foods (PAF):- which includes Frito-Lay North
America, Quaker Foods North America and all of our Latin American
food and snack businesses (LAF).
 PepsiCo Americas Beverages (PAB):- which includes PepsiCo
Beverages North America and all of our Latin America beverage
businesses.
 PepsiCo International (PI):- which includes all PepsiCo businesses in
the United Kingdom, Europe, Asia, the Middle East and Africa.
PepsiCo's three business units were comprised of six reportable
segments, as follows:
 Frito-Lay North America (FLNA):- FLNA's most significant properties include its
headquarters building and a research facility in Plano, Tex., both of which are owned.
FLNA also owns or leases approximately 40 food manufacturing and processing
plants and approximately 1,750 warehouses, distribution centers and offices. FLNA
also utilizes approximately 55 plants and production processing facilities that are
owned or leased by contract manufacturers or co-packers.

 Quaker Foods North America (QFNA):- QFNA owns a plant in Cedar Rapids, Iowa,
which is its most significant property. QFNA also owns or leases five plants and
production processing facilities in North America. QFNA utilizes approximately 25
manufacturing plants, production processing facilities and distribution centers that
are owned or leased by our contract manufacturers or co-packers
 SWOT ANALYSIS. This SWOT analysis also shows PepsiCo's internal strengths such
as their experienced management team, a competitive product line, a global marketing
realm, and the continuous efforts by their research and development to research trends
in the industry and to be creative in exploiting those trends. A few weaknesses lie in
the fact that the company is so large and could possibly lose focus or have internal
conflict problems. Some possible opportunities noted in the SWOT analysis are the
growing markets for specialized ethnic foods and healthier food products. Another
opportunity is that the income of consumers is high enabling them to be less price
sensitive, and convenience is becoming evermore important not only to the United
States but to many countries around the world. A few of the threats PepsiCo must stay
aware of are the ease of reliability of its product line, the almost pure competition in
pricing for its products, and the quickness of technological advances causing existing
products to be no longer the most advanced.
 FINANCE:-
PepsiCo shares are traded principally on the New York Stock Exchange in the United
States. The company is also listed on the Amsterdam, Chicago, Swiss and Tokyo stock
exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded.
There are more than 53 million shareholders of Pepsico company.

 Marketing :-
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind
tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of
participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the
campaign with television commercials reporting the results to the public. In 1976 Pepsi, RKO Bottlers
in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United
States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing
strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that
"helped redefine promotion marketing." In 2007, PepsiCo redesigned their cans for the fourteenth time,
and for the first time, included more than thirty different backgrounds on each can, introducing a new
background every three weeks. One of their background designs includes a string of repetitive numbers
73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

 
 Human Resource policies:-
PepsiCo always strive to: Care for customers, consumers and the world we live in. They are driven by
an intense, competitive spirit in the marketplace, but they direct this spirit towards solutions that
achieve a win for each of there constituents as well as a win for the corporation.  Sell only products
company can be proud of. This principle extends to every part of the business, from the purchasing of
ingredients to the point where the products reach the consumer’s hands. Speak with truth and candor.
They speak up, telling the whole picture, not just what is convenient to achieving individual goals. In
addition to being clear, honest and accurate, they take responsibility to ensure that communications are
understood. Balance short term and long term. The company make decisions that hold both short-term
and long-term risks and benefits in balance over time. Without this balance, they cannot achieve the
goal of sustainable growth.

Win with diversity and inclusion. PepsiCo leverage a work environment that embraces people with
diverse backgrounds, traits and different ways of thinking. This leads to innovation, the ability to
identify new market opportunities, all of which helps develop new products and drives the companies
ability to sustain there commitments to growth through empowered people. Respect others and succeed
together. The company is built on individual excellence and personal accountability, but no one can
achieve our goals by acting alone. They give importance to people who have the capability of working
together in structured teams or informal collaboration. A spirit of fun, the value they put on teamwork
has made the company which people enjoy being part of, and this enables them to deliver world-class
performance.
 In1 984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with his three sons -
Venugopal, Rajkumar and Pradeep - founded VI in technical collaboration with the
Japan-based Toshiba Corporation N.M.Dhoot Venugopal Dhoot Rajkumar Dhoot
 Videocon VCR Ltd. in collaboration from Toshiba Japan

 Videocon has tied up with Dolby Laboratories, USA, for use of Dolby Technology

 It collaborate with Samsung of Korea for manufacturing glass shells

 It has tied up plans with Akai to jointly flat new company to market the Akai range of

products

 It had entered into a joint venture with Necchi group of Italy

 History

 History of Videocon In 1984 Dhoot family launched Videocon International Limited

 In 1987, VI started manufacturing of B&W and color televisions Within a decade,

 Videocon emerged as India’s leading brand of Color Televisions In 1989,

 the company launched home entertainment systems and air conditioners In 1995,

 the company introduced refrigerators and coolers in the mid-1990s,

 VI manufacture CRT glass shells at Gujarat

 The Videocon Mission

 creating happiness

 achieving progress

 sustaining growth

 pursuing excellence

 the sound of excellence

 first with the best

 Major Achievements of Videocon Industries Ltd:

 The largest panel production facility in the world under one roof
providing very high economies of scale

 One of the world's largest and most respected CRT glass

manufacturers

 Firing the largest furnace of its kind in the world with a tank size
of 3300 sq ft

 One of the few companies in the world to convert sand to TV

 One of the largest and most acknowledged CPT manufacturer

in the world

 Manufactured India's first rust-free Washing Machine

 Business Interests of Videocon

 Consumer Electronics & Home Appliances: Videocon enjoys

leadership position in consumer products like Color Televisions,
Washing Machines, Air Conditioners, Refrigerators, Microwave
ovens and numerous other home appliances. Videocon's refrigerator
manufacturing enjoys synergy with its in-house compressor
manufacturing technology in Bangalore.
 Display industry and its components: After the acquisition of
Thomson in 2005, Videocon has emerged as one of the largest
Colour Picture tube manufacturers in the world. It has plants in
Mexico, Italy, Poland and China and manufactures a range of high-
tech products such as slim CPT, extra slim CPT and High Definition
16:9 format CPT.
 Colour Picture Tube Glass: Videocon is one of the largest CPT
Glass manufacturers in the world. It has plants in Poland and India.
Videocon's CPT Glass manufacturing complements its Colour
Picture tube manufacturing business.
PLASMA TV : Integra 40 Integra 42 P

LCD TV : Integaa TE80 Integra 32 CC

SOUND STATION : SS22-2500 SS29-1800

FLAT TV : FLAT TV K29V K29

CONVENTIONAL TV : SS21-1000 5453QSP

DVD : DMV 8200 DMV 8400

HOME THEATRE : DS505MS DS3200 DS4500

REFRIGERATORS : Frost Free refrigerators Direct cool refrigerators Side by side refrigerators

WASHING MACHINE : Fully automatic washing machine Semi automatic washing machine

MICRO OWEN : SOLO ES1197P SOLO ES2210P

Color Picture Tube(cpt) : Videocon is one of the largest CPT Glass
manufacturers in the world, operating in Mexico, Italy, Poland and
China.

CRT Glass : It is also a leading in the manufacturing of Cathode ray Tube

and has plants in India and Poland. CATHODE RAY TUBE

Oil And Gas : The most important for the videocon group is its Rawa oil
field in the world producing 50,000 barrels of oil per day and it produces 7%
of all oil produced in the private segment in India OIL AND GAS PLANT

Power : Videcon power limited is also there it produces 1.050 mw electricity

generation