Global Media and Culture Kim1

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Kimberly Faye Tundaan

Rj Rosalejos
“Globalization could not have occurred
without media.”
-Jack Lule

MEDIA
Earliest times…

Explore

Globalize
MEDIA Settle
In our day…

MEDIA

CONTACT
Decades ago…

Modern Playing fields


Formulation levelled
Marshall
“Global Village”
McLuhan

Opportunities
for all
Lule argues…
Gated
communities
Globalization and ghettos

and media

Divided
World
By breaking down the..
Global Village Language
Of Babel confounded
GLOBALIZATION culture

An-
cient
times
Globalization101.org,

"Globalization is the acceleration and


intensification of interaction and integration
among people, companies and governments
of different nations. And this process has
effects on human well-being, on the
environment, on economic development
and, most importantly, on culture. "
EXAMPLES OF GLOBALIZATION OF CULTURE:

• The Phoenician traders’ impact on


ancient Greek culture
•Chinese silk and jars
used in pre-historic
Philippines and the spread
of coffee
•chocolate and tobacco
from Latin America to the
world
GLOBALIZATION

complex pervasive
FACTORS:
CULTURE issue GLOBALIZATION
Castells argues…

• Differences in culture

• produced a seamless global system of culture

• economic values
Are we having a common culture or a dominant culture
over another?

• depends on how we view globalization of culture


in relation to values.

• depends on whether one thinks that local cultures


should be protected from outside influence

• whether one thinks that new cultural creativity


results from interaction and mixing of ideas from
different cultures.
CULTURE

immense

diverse
Usage Of English Language

globally
competitive pre-
requisite

undervalued our native


languages
entertainment of
other countries
movies

GLOBALIZATION
news
lifestyles
T.V. programmes
Moro-Moro
Sarsuela

Traditional Filipino Activities

Kundiman
ACCESS TO INTERNET

playing computer games

updating their statuses on


Facebook or Twitter
GLOBALIZATION OF CULTURE

positive negative
improved
our own
our way of
culture
living

created an impetus
for us to strive for a
better life.
But in the process…
Thank You
and
God Bless
You!

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