▪ Social search mobile app, most often used as a dating site, that allows users to like (swipe right)

t) or dislike (swipe left) other users, and allows users to chat if both
parties like each other

▪ Founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe

▪ Launched in 2012
Headquarter – Dallas, US
▪ Timeline Parent Company – Match Group
Processes over one
billion swipes per day, Opened first office, Sector – Social Networking
twelve million Tinder Boost went 3.7 million paid
matches per day 2015 live 2017 subscribers 2019

2014 Introduced 2016 Tinder Online 2018 Planning Tinder

rewinding Lite

▪ Revenue Projection 2018 - 3.8 million total subscribers, generated more than $800Mn revenue
 Business Model Microservices
 Tinder Plus (Freemium Model) : special
features like – unlimited swipes, passport,
rewind feature
 Account Login/Authentication – Vendors
 Tinder Gold : extension of Tinder Plus,  In-app Payment
exclusive paid service ,new Likes
 Geolocation
You feature
 Notifications
 Sponsored Profiles :Various corporate  Social Media Integration (Facebook,
and events have started partnering with Instagram)
Tinder  Match Queue
 Conversations Queue
 Boost : Makes user’s profile the top profile  Swipe
in the area for 30 minutes, Increases the
chances for a match for up to 10x more
profile views