20th Anniversary Celebration

Jordin, Allison & Gwyn

Our Objective
● Create a plan to drive awareness and exposure for C&A in 2020 for
the upcoming 20th Anniversary
● Using C&A’s toolkit, propose creative ways for new and current
audiences to learn about C&A and the agency’s services, longevity
and team
Goals
1. Celebrate the clients C&A has acquired over the last 20 years and continue to
enhance their relationships with them
2. Two-way communication about C&A, in hopes of gaining new clients
throughout the Philadelphia Area
3. Utilize Philadelphia’s space to engage with the community
4. Appreciate C&A’s monumental accomplishment and motivate the team for the
prosperous future
Tactics
1. Center City Sips party featuring branded items
2. Rooftop Preview Party at client’s location
3. Unique physical and online invitations designed with C&A’s special 20th
Anniversary Logo

Creative Deliver Stunt Direct Marketing

Tactic #1 Creative Delivery
● Contact and partner 3 Center City Sips locations for 3 weeks worth of creative
deliveries.
○ One location each week for 3 weeks, leading up to Anniversary Party.
● Locations will have branded items with the Cashman logo
○ Napkins
● Create a C&A Anniversary Geotag for selected locations
● Speak with Center City Sips vendors about a possible “Cashtini” drink
Execution Preview
Tactic #2 Stunt
● Preview Rooftop Party at AKA
○ Inspired by the clients for the clients
● Cashman Cocktail
○ Work with Single Pop Rum to create a cocktail inspired by Cashman & Associates
● Tasting Menu
○ Bring in three chefs from restaurants Cashman works with to create a tasting menu
○ Scarpetta, Porta & Brickwall Tavern, Garces, etc.
● Incorporate Hashtag
○ #CashingInOn20yrs
Execution Preview
Tactic #3 Direct Marketing
● Physical invitation to send to attendees of the C&A 20th
Anniversary event
○ Features special 20th anniversary logo and unique
hashtag for the event
○ Contains QR code that links to a special landing page
on Cashman’s website
Design Elements

#CashingInOn20Yrs
Invitation
Thank You Page
Selfie Cookies
● At the event, have selfie cookies with the C&A logo, the logos from clients
attending the event, and the event logo
● Also include Live Print Event Service, where guests can take a picture while at
the event and it can be printed onto a cookie
Mood Board
Budget Breakdown
● Center City Sips Party (3 locations)
○ Each Venue: $5000, venue total for 3 locations: $15,000
○ 5,000 Branded Napkins: $800
○ Geotag: $45
● Rooftop Preview Party
○ Venue: $5000
● Invitations
○ Physical invitations (1500 count): $700
● Extra costs
○ Selfie Cookies: $30 for 12, $3,750, for 1500.
● Total estimated cost: $25,295
Conclusion
● With careful planning, direct communication and excellent
execution, we can make C&A’s upcoming anniversary to be the
best one to date
● Thank you for a great summer!