Objective of the Study

 The study is intended to describe and analyze student’s

preference between Apple and Samsung brand of
smartphones.
 The prime objective is to compare the two brands on the
basis of their brand components and how different
components of brand equity & identity influence students in
choosing a particular brand of smartphone.
 To begin with our study will give a quick glance at the
evolution of product line of each of the brand, where they
started from and what they had gone through!
Objectives
 The study also intends to evaluate the strategies used by each
of the brand, and then drawing an inference therefrom,
which tactic worked to gain customers, and which ensured
user satisfaction.
 Ultimately, a good knowledge of students brand preference
in smartphones would help understand how brand shapes
student’s buying decisions and preferences.