Tanishq

Productizing Process

Bramhaiah Reddy
Understanding Value
• Tanishq has clear customer insights in both Niche and
mass market
• Understand the need of every segment of users either
working woman, rich or non-working middle class
woman.
• Tanishq stands above from competitors by providing
much customer value through their products in terms of
money spent, reliability and transparency in the quality
Creating Value
• Tanishq has unique collections of designs and pricing
for every segmented customer
• The unique product strategy of Tanishq is to create
multiple versions of same product for different pricing
• Products are designed for every occasion keeping the
culture of the people on priority
Capturing Value
• Tanishq provides a differentiated purchase experience
through perfect ambience, privacy ,comfort of browsing
at leisure
• There is a elegant experience for every segment of user
right from non-working woman to affluent buyer
• One unique thing is redefining the collections for every
occasion and need periodically
Communicating Value
• Showrooms mirror the elegance and style connected
with brand
• Every Showroom designed identically by providing
accessibility and visibility of products
• Endorsing with celebrities

• Provides the trust in product through purity check and

certification
Delivering Value
• Tanishq stands out from others in terms of showcasing
the products and speaking effectively with customers
• Every salesperson trained to understand the emotions of
customers and provide the best product in terms of
value for money spent
• Excellent customer relationship management through
customer satisfaction measurement program

• Golden harvest saving scheme to acquire future

customers and retain existing