Company

name
Date

To use this go to “File->Make a copy…” then

rename and use as your own template.
 1. Company purpose
Contents 2. Problem
(delete this 3. Solution
slide for 4. Why Now
5. Market Size
your actual 6. Competition
pitch) 7. Product
8. Business Model
9. Team
10. Financials
 Define the Company in a single declarative
Company sentence.
Purpos
e
 Describe the pain of the customer
Problem
How does the customer solve this problem today?
 How does your company make the customer’s life
Solution better

Where does your product physically sit

Use cases
 What is the historical evolution of your category.
Why now?
Define recent trends that have suddenly made your
innovative possible
 Calculate total addressable market (Top down),
Market Size Segmented addressable market (bottom up) and
Share of market (percentage of SAM)
 Competitors and competitive advantage, often as a
Competition 2x2 matrix
 Form factor, functionality, development roadmap
Product
 Revenue model, Lifetime value, Account size,
Business Pricing, Sales and distribution, Customer/pipeline
Model list
 Founders, management and advisors
Team
 Cash flow
Financials
Cap table

The deal