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    Life Cycle of Market of Lego

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    Aleena Razzaq
    This presentation discusses the history and innovations of Lego, including introducing new product lines and theme parks. It analyzes Lego's strengths, weaknesses, opportunities, and threats using a SWOT analysis. Recent annual numbers showed a drop in profits and revenues for the first time in 13 years. Possible reasons for the decline include Lego sets becoming too specific instead of promoting imagination, high prices, and a failure to set trends. The presentation concludes with potential solutions like recycling programs, continued innovation, and the new Lego house.

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    Life Cycle of Market of Lego

    Uploaded by

    Aleena Razzaq
    8 views13 pages
    This presentation discusses the history and innovations of Lego, including introducing new product lines and theme parks. It analyzes Lego's strengths, weaknesses, opportunities, and threats using a SWOT analysis. Recent annual numbers showed a drop in profits and revenues for the first time in 13 years. Possible reasons for the decline include Lego sets becoming too specific instead of promoting imagination, high prices, and a failure to set trends. The presentation concludes with potential solutions like recycling programs, continued innovation, and the new Lego house.

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    Life Cycle of Market Of Lego

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    This presentation discusses the history and innovations of Lego, including introducing new product lines and theme parks. It analyzes Lego's strengths, weaknesses, opportunities, and threats using a SWOT analysis. Recent annual numbers showed a drop in profits and revenues for the first time in 13 years. Possible reasons for the decline include Lego sets becoming too specific instead of promoting imagination, high prices, and a failure to set trends. The presentation concludes with potential solutions like recycling programs, continued innovation, and the new Lego house.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views13 pages

    Life Cycle of Market of Lego

    Uploaded by

    Aleena Razzaq
    This presentation discusses the history and innovations of Lego, including introducing new product lines and theme parks. It analyzes Lego's strengths, weaknesses, opportunities, and threats using a SWOT analysis. Recent annual numbers showed a drop in profits and revenues for the first time in 13 years. Possible reasons for the decline include Lego sets becoming too specific instead of promoting imagination, high prices, and a failure to set trends. The presentation concludes with potential solutions like recycling programs, continued innovation, and the new Lego house.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    • Presented By:

     Aleena Razzaq
     Fareeha Malik
     Taliha Sajjad
     Ahmed Javaid
     Introduction to the Market
     Bringing Innovations to their
    products
     Introduction to Lego Land
     Lego Technic series
     Galidors’ series
     Bringing a new product Duplo
     Association with Movies
     Harry Potter Series
     Giving a free hand to the designer’s spelled doom as
    the view point of the eventual consumers children’s
    was ignored.
     In the words of the CEO Jorgen Vig Knudstorp.
    “Lego had become arrogant and had stopped listening”.
     Strengths
     Weaknesses
     Opportunities
     Threats
     Dogs
     Question marks/ Problem child
     Stars
     Cashcows
    Lego's latest set of annual numbers showed its first drop-off in profits and revenues for 13 years this week.

     Lego's latest set of annual numbers showed its


    first drop-off in profits and revenues for 13 years
    this week.
     REASONS FOR DECLINE
     Has Lego lost its imagination? Are the pieces
    getting too specific?
     EXPENSIVE
     FAILED to set up trends
     Recycling effect
     Innovation
     Lego house
    ThankYou
    Questions And Answers

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