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⊡ Author, Marketing Strategies: A Guide to Social Media and

Digital Marketing

⊡ VP of Marketing, Stukent

⊡ Director of Digital Marketing, Just Sports

CRAZY HUMAN (SPORTS FAN)
DISTINGUISHED EDUCATOR
 AGENDA

● Why social media in high school

● 17 tips for teaching social media
● The world’s FIRST social media marketing simulation
● New high school social media marketing textbook package
● HUGE bonus announcement...
Why Social Media
Marketing Now?
 WHY SOCIAL MEDIA
MARKETING

86,830 Social media marketing jobs

available on LinkedIn

https://www.linkedin.com/jobs/social-media-marketing-jobs/
 WHY SOCIAL MEDIA
MARKETING

22% Of the world’s population is on

Facebook

https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics
 WHY SOCIAL MEDIA
MARKETING

25% Of all retail website traffic

comes from Pinterest

https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics
 WHY SOCIAL MEDIA
MARKETING

Of people who have a positive

71% experience with a brand on

social media will refer that
brand to their friends

https://www.dreamgrow.com/21-social-media-marketing-statistics/
17 Tips for Teaching Social
Media Marketing
 TIP #1

Analyze Social Media Cases

● Exposure to relevant challenges that real

companies are facing
● Engages students in analytical, data-
driven problem-solving
● Decision making in complex situations
● Peer interaction through debate,
presentations, and role plays
● Relatable brands
 TIP #2

Discuss Key Social Media Trends

● News You Can Use by Stukent blog

● Send an email to the students with recent social media trends
 TIP #2 BONUS

3 Tools To Keep You Up-To-Date With Social Media

Marketing Trends

- https://www.stukent.com/3-digital-marketing-tools/
- https://blog.feedspot.com/social_media_blogs/
 TIP #3

Encourage Regular Social Media Content Creation

● Blogs
● Websites
● Infographics
● Videos
● Photos
 TIP #4

Utilize Mimic Social

● Write targeted social media ads

● Learn social media content promotion
strategies
● Learn how to measure key
performance indicators
● Ad budgeting
● Proper content scheduling
● Provides hands-on learning
experience
 TIP #5

Teach the Fundamental Principles and Concepts

Some fundamentals principles to consider:

● Social Media Etiquette

● Communication Skills
● Research Skills
 TIP #6

Demonstrate Social Media Tools and Platforms

If you have time include a demonstration of a couple automation tools.

● Hootsuite
● Buffer
● CoSchedule
● HubSpot
● Social Flow
 TIP #7

Require Students to Keep a Blog

● Wix
● Weebly
● Yola
● Squarespace
● Wordpress (Jeff Larson’s
project)
 TIP #8

Use a Broad Variety of Social Media Platforms

● Facebook
● Instagram
● Twitter
● LinkedIn
● Pinterest
● YouTube
● Explore new and smaller
platforms
 TIP #9

Select a Textbook That Fits Your Course

● Continuously updated
● Built-in quizzes & grading
● Lesson plans
● Learning objectives & lecture slides
● Recorded expert sessions
● Real-world projects
 TIP #10

Complete Social Media Certification Programs

● Hootsuite University
● Google Analytics Academy
● Social Media Academy
● HubSpot Academy
● Moz Academy
● Mimic Social Certification
 TIP #11

Require Projects That Encourages Application

of Learned Material
● Social media content analysis
project (Real world project)
● Exploring Facebook audience
insights project
● Other projects that might be
available online
 TIP #12

Find Websites/Blogs That Will Keep You Up-to-

date on Social Media Trends

● Stukent Blog
● Sprout Social
● Social Media Examiner
● Buffer Social
● Razor Social
● Socially Sorted
● Hootsuite
 TIP #13

Keep Students Updated on the Career and

Internship Opportunities

● Stukent Job Board

○ Social Media Manager
○ Social Media Specialist
○ Social Media Coordinator
○ Social Media Analyst
○ Social Media Community Manager
○ Social Media Planners

https://www.stukent.com/job-board/
 TIP #14

Encourage Students to Follow Industry Experts

● Neil Patel
● Dennis Yu
● Liz Strauss
● Jay Baer
● Ann Smarty
● Sujan Patel
● Andrew Chen
● Aleyda Solis
● Angie Schottmuller
● Mari Smith
 TIP #15

Utilize Stukent Expert Sessions

Other Stukent Expert Sessions:

● Molly Pittman (Digital Marketer)

● John Gagnon (Microsoft)
● Trevor Erikson (Stukent)
● Aj Wilcox (LinkedIn)
● Oli Gardner (Unbounce)
● Zack Olsen (Columbia)
 TIP #16

Facilitate Class Competitions

● Simulations competitions
● Content creation competitions
● Social media competitions
 TIP #17

Listen to Social Media Podcasts

● Social Pros by Jay Baer and Adam Brown

● Social Media Marketing with Michael Stelzner of Social Media Examiner
● Social Media Social Hour by Tyler Anderson
● Hashtagged by Jordan Powers
● Online Marketing Made Easy by Amy Porterfield
Mimic Social
 Marketing Strategies: A
Guide to Social Media and
Digital Marketing
 MARKETING
STRATEGIES

16+ WEEKS OF CURRICULUM

 TABLE OF
CONTENTS

Ch. 1: Introduction to Marketing

Ch. 2: Introduction to Social Media Marketing
Ch. 3: Social Media for Business
Ch. 4: Facebook Marketing
Ch. 5: Instagram Marketing
Ch. 6: Twitter Marketing
Ch. 7: YouTube Marketing
Ch. 8: Other Platforms
Ch. 9: Paid Social Media Advertising
Ch. 10: Social Media Analytics
Ch. 11: Social Media Planning
Ch. 12: Social Media Auditing
Ch. 13: Personal Branding
Ch. 14: Introduction to Digital Marketing
PROJECTS
VIDEO LECTURES
LESSON PLANS
LECTURE SLIDES
 THANKS!

HUGE
ANNOUNCEMENT