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STRENGTHS (+) WEAKNESSES (–)


INTERNAL

• Simple and user friendly platform


FACTORS

• Aggressive marketing strategy • High Competition


• Different variety of deals provided to the • Change in preference of the consumers
customers • Still lot of expansion required
• Evergreen Industry • Word of mouth and Facebook check-
• Focused approach ins

OPPORTUNITIES (+) THREATS (–)


EXTERNAL


FACTORS

• Growing marketing segment New entrants in the market


• Technological advancements • Already existing competitors
• Creating a community
• Adoption of the internet and smartphones

3D SWOT ANALYSIS

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