AGC602 Marketing Management

Esmond Yeap Theng Siang

P-GSM0166/17
 Company Profile
YToday Sdn. Bhd/YouthsToday.com
• Founded by Jazz Tan in 2012.
• Integral networking site for both youths and corporation
brands.
Youth: Learn, broadcast idea and get funding.
Corporate: Promote and fulfil their CSR.
40,000++ youth event organizers.
• Main office in KL & one in USA.
“I want to help youths to learn organisational skills
and bring their ideas to fruition.”
(Jazz Tan, 2017)
 Company Profile
YToday Sdn. Bhd/YouthsToday.com
YouthsToday.com
• Total of 10 fulltime staff, 3 marketing staff.
CEO
Jazz Tan • Roles:
• Contribute & implement marketing strategies.
• Organize and attend all marketing activities/events to
Human Resource raise brand awareness.
• Key person in liaise with stakeholders/vendors.

Accounts & Marketing & Public IT support &

Finance Relation technician

Graphic Design
 Marketing Management Practice

Place Price
Online 10% to 13% of
platform. sponsored
amount.
Two physical 7% or RM5 each
office in KL/USA ticket

Promotion Product
Through social Segment:
Student/Corporate
media, eg FB.
Platform for
Student students to get
event/roadshows. funding.
 Marketing Issues &
Recommendation
Issues
• Substantial service charges for using the platform.
• Both organizers and sponsors may bypass and liaise directly avoid
being charged. This cause disruption to their business in the long-run.
• The use of social media to promote their brands/events are very
minimal. Reachability of each of their post very low.

Recommendation
• Venture into education and training provider for youths.
• Continue to leverage on the use of social media. Keep organized
roadshows, events (e.g. Youth Jam) to promote brand awareness.
Thank You!