Presented By :

Praveen Kushwaha [0931]

 Introduction
• Aircel is a mobile phone service provider in India offers both
prepaid and postpaid GSM cellular phone coverage
throughout India.

• It is a joint venture between Maxis Communications of

Malaysia and Apollo Hospital Enterprise Ltd of India.
• Aircel is one of the sponsors of the Indian Premier League
Cricket Team Chennai Super Kings, which is captained by
Mahendra Singh Dhoni.

• It is also the major sponsors for Chennai Open (the only ATP
tennis tournament in India), and Professional Golf Tour of
India.
 Rewards And Recognition :
• Aircel was honored at the World Brand Congress 2009 with three awards,
Brand Leadership in Telecom, Marketing Campaign & Marketing Professional
of the Year.

• Aircel was honored by CMAI INFOCOM National Telecom Award 2009 for,
‘Excellence in Marketing of New Telecom Service’.

• Aircel had been selected as the best regional operator in 2008 by Tele.net.

• Aircel got the highest rating for overall customer satisfaction and network
quality in 2006 by Voice and Data.

• Aircel got Global mobile Awards 2010,

 Products

Prepaid Postpaid
Coverage :
 Brand
• India’s fifth largest GSM mobile service provider with a subscriber base of
over 27.7 million, as of December 31, 2009.

• Market share of 12.8% among the GSM operators in the country.

• Aircel is present in 18 of the total 23 telecom circles.

• Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified

company.

• Aircel’s advertising simply talks about the value-added services that the
player will offer.
 Baseline :
Best Media Innovation :
Aircel – World of possibilities

Agency : Starcom Mediavest group

The idea : Changing the masthead of The Times of India, to

‘Move On India’ in line with Aircel’s baseline of ‘It’s time to
move on’ helped Aircel gain market share over its nearest
competitor Airtel.