Introduction

A SURVEY OF THE POPULARITY OF DELL

LAPTOPS USED AMONG UTAR STUDENTS.
Purpose
To survey the popularity of Dell laptops
among UTAR students and to make
recommendations, as requested by Mr
Tan Ai Kok, Marketing Manager, on 28
December 2009.
By doing survey, to improve our
product’s quality.
Questionnaire
Where do you prefer to buy?
( ) Standard configured notebook, without any
customizations (Factory
default model)
( ) Have a few customizations (e.g. change RAM,
software, warranty)
( ) More parts can be customized (CPU, Optical
Driver e.g. DVD/CD-ROM,
Graphics Card)
( ) Completely customized (customize whatever you
want)
Cont….
How many budget of money would you
spend in buying notebook product?
( ) RM 1,000 – RM 2,000
( ) RM 1,500 – RM 2,000
( ) RM 2,000 – RM 2,500
( ) RM 2,500 – RM 3,000
( ) Others ____________
 
Procedure-1st Progress
The survey questionnaire forms are
distributed to UTAR students on 7
December 2009.
The collection of survey questionnaire
forms have completed on 8 December
2009.
Procedure-2nd Progress
The analysis of data on survey forms is
ongoing (Thursday, 9 December 2009)
The second meeting is held ( Tuesday, 15
December 2009)
The scripting of final report will be
initiated once analysis is done.
Finding1.1
Budget (%)
3.33

16.67

RM1000-RM2000
RM1500-RM2000
46.67 RM2000-RM2500
RM2500-RM3000

33.33
Finding1.2
Brand Awareness (%)

23.33 23.33

Poor
Fair
Good
Very Good

26.67
30
Finding1.3
Designs (%)

13.33 13.33

Poor
Fair
Good
Very Good

33.33

40
Finding1.4
Quality and Stability (%)

20

26.67

Poor
Fair
Good
Very Good

20

33.33
Finding1.5
Compatibility (%)

10
16.67

Poor
Fair
Good
Very Good
33.33

40
Finding1.6
Warranty and Service (%)
3.33
6.67

Poor
Fair
46.67 Good
Very Good

43.33
CONCLUSIONS

prefer computers in the price range

RM2500-RM3000.
smatter of Dell companies.
no comment to the design of Dell laptops.
think the quality and stability of Dell laptops
are good.
think the compatibility between software and
hardware is good.
love the warranty and service by Dell
companies
RECOMMENDATIONS

should lower or maintain the price range

RM2500-RM3000 to attract more customers.
should more publicize about themselves to the
world by using advertising and event.
should create more creative designs to attractive
more customers.
should maintain or improve the quality and
stability.
should design more software to increase the
convenient between the hardware and software.
should maintain the warranty and service.