Brand Positioning

“ is the act of designing the

company’s offer and image so
that it occupies a distinct and
valued place in the target
customer’s mind”

1.2
Identifying Target Market

Segmentation

Target Market

Nature of Competition

1.3
 Point of Difference Deliverability
- Feasibility
Desirability
- Communicability
- Relevance
- Sustainability
- Distinctiveness
- Believability

1.4
VS

1.5
Point of Parity

Category

Competitive

1.6
1.7