SDM Case Presentation

SNACKO INDIA

Leveraging Trade Promotion

For
Competitive Advantage

Name Roll No.

Pankaj Kandpal 32
Nitin Surin 31
Niraj Kumar 30
Neeraj Kumar Sinha 29
Manish Bhaduria 27
SDM Case Presentation

SNACKO INDIA

Leveraging Trade Promotion

For
Competitive Advantage

Name Roll No.

Pankaj Kandpal 32
Nitin Surin 31
Niraj Kumar 30
Neeraj Kumar Sinha 29
Manish Bhaduria 27
 1. How is the trade promotion related to the nature of
the product market?
Trade promotions are marketing activities executed between manufacturers and retailers.

The trade promotion is related to the nature of the product market through following reason :

Unorganised retailing
• Wholesalers many a times • Most of the trade • The products are purchased
Multi level distribution

rely on trade promotion for promotions is targeted at on impulsive buy and point
their earning unorganised of sale visibility

Impulsive buy
• Extra stocking at various retailing(cigarette stalls,
level in channel is believed pavement vendor) • Retailers offered incentives
System

to push the stock forward to provide additional shelf

down the line • Point of purchase space
• Sales representative merchandising equipment
incentives are based on and items and banners
sales level thus making
sales of slow moving
brands in focus
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