Professional Documents
Culture Documents
Kotler MM 14e 01 Ippt
Kotler MM 14e 01 Ippt
Kotler MM 14e 01 Ippt
1
Defining Marketing
for the 21st Century
Chapter Questions
• Goods
• Services
• Events
• Experiences
• Persons
• Places
• Properties
• Organizations
• Information
• Ideas
Negative Irregular
Nonexistent Unwholesome
Latent Full
Declining Overfull
Consumer markets
Business markets
Global markets
Nonprofit/Government markets
Stated
Real
Unstated
Delight
Secret
Communication
Distribution
Service
Demographic Economic
Socio-cultural
Political-legal
Technological Natural
Production
Product
Selling
Marketing
Customers
Employees
Marketing Partners
Financial Community
People
Processes
Programs
Performance