KANPUR CONFECTIONERIES

PRIVATE LIMITED

Case Analysis
 Timeline
• 1945 KPCL Started by Mohan Kumar Gupta in Jaipur , under the brand
name of MKG
• 1946 Set up a production unit in Jaipur
• 1950 Set up 30 units in the unorganised sector of Rajasthan to sell variety
of candies
• 1954 Set up a candy manufacturing unit in Kanpur and became the first
entrepreneur to set up a candy making unit.
• 1970 Emerged as a leader in the candy industry and entered into the
glucose biscuits under the MKG brand
• 1974 Reached the number two position in the market with monthly sale of
110 Tonne
• 1980 Doubled its capacity from 120 tonnes to 240 tonnes per month
• 1982 Mohan kumar handed over the business to Alok kumar
• 1983 Between 1973 to 1987 its sales decreased .
• 1985 Discontinued candy business .
• 1986 Signed the agreement with Pearson to manufacture health biscuits.
• 1987 Offer from APL