Morden Institute Of Technology &

Research Centre
SOCI PRESENTATION
ON
‘SCOPE AND CHALLENGES OF DIGITAL MARKETING IN
TODAY’S ERA’
Submitted In Partial Fulfilment For The Award Of Degree Of Master Of Business
Administration

Submitted By Faculty Guide Submitted To

Ashish Sharma Mrs. Sweety Dubey Mr. Vikas Mahalawat
18MMCXX603 Asst. Prof. DMS HOD DMS
 SCOPE AND CHALLENGES OF
DIGITAL MARKETING IN TODAYS ERA
 KEYPOINTS
• INRODUCTION
• DIGITAL MARKETIND V/S TRADITIONAL MARKETING
• OBJECTIVE
• BENEFITS OF DIGITAL MARKETING
• SCOPE OF DIGITAL MARKETING
• DIGITAL MARKETING CHANNELS
• DIGITAL MARKETING CHALLENGES
INTRODUCTION
Digital Marketing V/S Traditional
Marketing
OBJECTIVE
Benefits of Digital Marketing
Scope of Digital Marketing
Global Internet Users
Digital Marketing Channels
 SEO Marketing
Search engine
optimization or
SEO in short, is a
set of rules that can
be followed by
website owners to
optimize their
website for search
engines and thus
improve their
search engine
rankings.
Types of SEO
 SMM Marketing
Social media marketing
(SMM) is a form of
Internet marketing that
utilizes social networking
websites as a marketing
tool. The goal of SMM is
to produce content that
users will share with their
social network to help a
company increase brand
exposure and broaden
customer reach.
 ADVANTAGE OF SMM
•Increased Brand Awareness
•More Inbound Traffic
•Improved Search Engine
Rankings
•Higher Conversion Rates
•Better Customer Satisfaction
•Improved Brand Loyalty
•More Brand Authority
Social Media Marketing Channels

•Twitter Marketing
•Face book Marketing
•Video Marketing
•Google plus Marketing
• LinkedIn Marketing
EMAIL MARKETING
AFFILIATE MARKETING
CONTENT MARKETING
BENEFITS OF CONTENT MARKETING
DIGITAL MARKETING CHALLENGES
ANY QUESTION