CAMPUS TEAM NAME SAV TEAM MEMBERS

INSTRUCTIONS
LIME 11 Case Study and Timelines Case Submissions

• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
Dare2Compete: http://bit.ly/LIME_11 • Answer each question precisely & within the space

• Team Registrations close on August 11, 2019
23:59:59 Hrs
• Case Submissions close on August 15, 2019
23:59:59 Hrs
• No other slide/appendix will be considered while
considering the solutions – pls follow the one pager per
category submission strictly
• You can use images, charts or videos to present your ideas

• Font Name- Calibri (Body) | Font Size >= 12

• Size of submission should not exceed 10 MB

• Follow the below file naming convention in the final PPT

submission: <Campus Name>_<Team Name>

Shortlists for all LIME 11 Rounds will be declared exclusively on Unilever Diaries Instagram Page
Dove Hair CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT

Current brand of hair care products doesn’t give desirable results and
they are afraid whether switching to other brands might worsen the Demographic-Occupation
condition. Creating the image of the best hair care products will help Psychographic-Personality, Lifestyle
us build trust in their minds. As it is said that hair is crowning glory of
every women and gorgeous hair is an instant confidence boost.

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN

Conscious about looks & their hair

gets dry and frizzy due to Give your hair a little life
Commuter Students Digital media & TV advertisement
continuous travelling

Involves a stressful job from early

morning to late night TV advertisement
Teaching Professionals Do you love your hair, we do

Engaged in daily routine and thus TV advertisement

Homemaker Let your hair breathe
neglect beauty regime

Goes through hazardous Quality is our only priority Out of home promotions e.g.
Blue-collar Women
environment due to which hair Billboards around industrial areas
gets damage
Dove Skin Cleansing CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT

Lack of trust and confidence in in their current skincare product, and Demographic-Occupation
develops a subconscious wish to improve the way their skin looks, Psychographic-Personality, Lifestyle
reinforced by surroundings, people and the media.

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN

Conscious about looks & their skin

Be confident be different Digital media & TV advertisement
Commuter Students gets affected due to external
environment

Goes through rigorous training &

fails to pamper the skin. Strong & Story telling through digital
Sportswomen Look good, feel good, play good
powerful but also desire to be medium
feminine & beautiful

Face of the company, need to be Digital media & TV advertisement

Front office executive Unveil the real you
confident & representable

Goes through hazardous Where beauty & passion are born Out of home promotions e.g.
Blue-Collar Women environment due to which skin Billboards around industrial areas
gets damage.
Consumer Response Video