Presentation on Marico India Limited

Submitted By: Uttam Kumar Soni

KIMDS Ranchi
Contents..
1. Company Profile
2. Introduction
3. Vision and Mission
4. Portfolio
5. Products
6. Competitors
7. Sales Report
8. Key Learning
9. Challenges Faced
10. Key Recommendation
Company Profile

 Type- Public Company

 Slogan- Make a difference
 Industry- Consumer Goods
 Founded- 2nd April 1990
 Headquarters – Santa Cruz (East), Mumbai
India
 Products - Edible oil, Hair oils, Skin care, Fabric
care, etc.
Introduction…
 Marico is an Indian consumer goods company providing
consumer products and services in the areas of Health and
Beauty based in Mumbai.

 Marico limited is one of India’s leading consumer products

companies operating in the beauty and wellness space.

 Marico Limited, together with its various consumer goods and

services in India, the Middle East, Asian countries, Egypt and
United States.
Vission & Mission
 Consumers: For they are the reason we exist
 Membership: For a sense of ownership empowers us.
 Excellence: For it unleashes our potential
 Wealth: For on it hinges our growth
 Innovation: For it gives wings to ideas

Mission 2020
 The Marico Innovation Foundation’s mission is to provide the nation with
first: a belief that innovation is possible and is the way to leapfrog India into
the center stage of global business leadership, and second: a farmework to
leverage innovation for quantum growth.
Portfolio : Beauty and Wellness
Hair Care
 Hair oils: pre/post wash
 Hair colour
Healthcare
 Healthy refined edible oils
 Functional foods
Male grooming/ styling
 Deodorants
 Hair creams/Gels/Wax
Skincare
 Body lotion
 Cosmetics
 Product…
BRANDS TARGETED CUSTOMERS
 PARACHUTE - Primary target women of all age’s
 PARACHUTE ADVANCED -Young girls (college and school going)
 HAIR & CARE -Appealing for both men and women of all age’s
 SHANTI AMLA - Customer looking for value for money(H.Oil+Badam)
 SILK & SHINE -Primary target female of age 18-34
 MEDIKER -Young Children age group of 3-13(Lice problem)
 SWEEKAR -Primary target housewives
 SAFFOLA - All health conscious people (Heart Patient’s)
 REVIVE -Housewives of urban area (Higher and middle class)
Competitors…
 Modi Naturals
 Mother Dairy (Dhara Edible Oil)
 Fortune
 Nature Fresh (Acti Heart)
 Patanjali
 Hindustan Unilever Ltd.
 Procter & Gamble Hygiene and Healthcare
 Emami Ltd.
 Godrej Consumer Products Ltd.
 Sales Report

Sales Report

Days Suffola Gold 5 Ltr Jar Suffola Gold 1 Ltr. Pouch

Day 1 12 pcs. 8 pcs.

Day 2 20 pcs. 40 pcs.
Day 3 out of stock 32 pcs.
Day 4 15 pcs. 23 pcs.
Day 5 41 pcs. 21 pcs.
Day 6 25 pcs. 20 pcs.
Day 7 3 pcs. 8 pcs.
Day 8 16 pcs. 8 pcs.
Day 9 10 pcs. 8 pcs.
Total 142 pcs. 148 pcs
 Key Learning As a Sales Executive…
I have learned many important things during my Internship
which will definitely help me in future work for achieving
my goal. Some of these are as follows:-
 I have learned how to interact with
customers, convincing them and
giving knowledge about the products.
 How to prove our product superior then competitors.
 Deep Knowledge about the Marico Company and its product.
 How people give responses with offer as well without offer
two different situation and also it affects the customer
response
 Team work
 How to attract customers towards our product
 Proper arrangement of stocks
 How to Display of stocks better than competitors
 Taking and fulfilling of responsibility
 People handling skill enhanced
 Challenges Faced…
As a intern I am sharing some difficulties while I have faced during
customer Interaction and noticed during my internship:-
 When Customer start to compare the price of product offline store
to online store.
Amazon Pricing is cheaper than Big
Bazaar
Amazon Pricing= 5Ltr. + 1Ltr =675Rs.
Our Pricing during Big Day=
5Ltr.+1Ltr.=825-96(for sugar)=756
Future Pay is not enough because they
Will not going to receive cash back
immediately
also there are some terms and conditions
with future pay
Key Recommendation…
While working in Big Bazaar as a sales executive I have observed many
things regarding consumer buying behavior of Suffola Gold which may be
prove useful for the organization to increase sales volume:-
 No doubt offers and discounts attract customers but knowledge about the
products makes customer permanent user.
 Many of the customers which I had interacted are not aware about the product
quality and benefits, for them this is only a refined oil and ready to buy just to
get 2 kg extra sugar, although I had also interacted who are regular user of
Suffola Gold for them discount and offers does not matter for buying Suffola
Golds.
 Organization need to run more awareness activity about using inferior cooking
oil how harmful to them.
 Run some health campaign
 Spread knowledge about the product, how Suffola oils healthy for heart and
other cheaper normal oil is harmful.
 Keep innovating in products
 Proper advertisement from different mediums.