Project Report

On

Markfed Agrochemicals, Mohali

Submittedto: Submitted by:

Mr. Sanjeev Kumar Jha Karandeep singh

General Manager MBA II (Agri business)

Markfed Agrochemicals Mohali Mata Gujri College,

Fatehgarh sahiB
 ACKNOWLEDGEMENT

Concentration, dedication, hard-work & application are essential but not only the

factors to achieve the desired goal.All these are supplemented by guidance, assistance

& co-operation of People to make it success.Every complete successful assignment is

the result of many hands Join together.

I am thankful to Markfed Agrochemicals, Mohali for providing such a friendly and

learning environment throughout the period of training. I am grateful to Mr. Sanjeev

Kumar Jha, Deputy General Manager, for providing me the opportunity to undertake

training at this plant. I am highly indebted to Mr. R.P. Sharma, Subject Expert, who,

given his knowledge and expertise was ever ready to answer our queries. Also I would

like to thank S. Sarabjit Singh Bajwa, Superintendent, for constant support and

cooperation throughout the process of training. This learning process would have been

incomplete without the slight contributions of the staff at Markfed Agrochemicals,

Mohali.

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 DECLARATION

I, karandeep singh hereby declare that the project entitled ,CUSTOMER

SATISIFICATION assigned to me by Markfed AgroChemicals Mohali, during my

major research project for M.B.A, Degree from MATA GUJRI COLLEGE,

FATEHGARH SAHIB is the Original work done by me and the information

provided in the study is authentic to the best of my knowledge

This study has not been submitted to any other institution or university for the award

of any other degree.

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 ABSTRACT

Agriculture is a very important sector in India. However development of this sector

has been slow and productivity and output as not been up to standard as India has

shown immense potential in the past. This research was carried out to find out whether

Markfed can be used to develop India agriculture. Through this report I have looked at

some of the problems that are facing India agriculture today and whether Markfed can

solve those problems.and customer satisification I have also looked in to points that

stand in the way between Markfed and agricultural development and customer

satisification . I have also focused on areas such as the benefits that farmers can gain

by embracing Markfed. However for my research to be meaningful I have taken into

consideration that it is possible to provide agricultural areas with good Marketing of

Markfed And also farmers can gain access to databases that contains necessary

information about proper farming.

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 TABLE OF CONTENTS

Acknowledgement……………………………………………………......1

Declaration………………………………………………………..……...2

Abstract……...………………………………………………………..…..3

Table of Contents……...…………………………………….……….…..4

Chapter 1

Introduction about topic…..………………………………..…….…5

Introduction about Industry……………………………….………..11

Introduction about Company profile…………………….…………17

Chapter 2

Review of literature…………………..…………………………….31

Chapter 3

Research Methodology & Objective..………………………………39

Chapter 4

Data Presentation and Analysis…………………..…………………52

Chapter 5

Summery of Research Finding………………………………………62

Bibliography……………………………………………………………..65

Appendix…………………………………………………………………66

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 CHAPTER 1

INTRODUCTION ABOUT TOPIC

The definition of customer satisfaction has been widely debated as organizations

increasingly attempt to measure it. Customer satisfaction can be experienced in a

variety of situations and connected to both goods and services. It is a highly personal

assessment that is greatly affected by customer expectations. Satisfaction also is based

on the customer’s experience of both contact with the organization (the “moment of

truth” as it is called in business literature) and personal outcomes. Some researchers

define a satisfied customer within the private sector as “one who receives significant

added value” to his/her bottom line—a definition that may apply just as well to public

services. Customer satisfaction differs depending on the situation and the product or

service. A customer may be satisfied with a product or service, an experience, a

purchase decision, a salesperson, store, service provider, or an attribute or any of

these. Some researchers completely avoid “satisfaction” as a measurement objective

because it is “too fuzzy an idea to serve as a meaningful benchmark.”4 Instead, they

focus on the customer’s entire experience with an organization or service contact and

the detailed assessment of that experience.

For example, reporting methods developed for health care patient surveys often ask

customers to rate their providers and experiences in response to detailed questions

such as, “How well did your physicians keep you informed?” These surveys provide

“actionable” data that reveal obvious steps for improvement. Customer satisfaction is

a highly personal assessment that is greatly influenced by individual expectations

Some definitions are based on the observation that customer satisfaction or

dissatisfaction results from either the confirmation or dis confirmation of individual

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expectations regarding a service or product. To avoid difficulties stemming from the

kaleidoscope of customer expectations and differences, some experts urge companies

to “concentrate on a goal that’s more closely linked to customer equity.” Instead of

asking whether customers are satisfied, they encourage companies to determine how

customers hold them accountable Customer satisfaction, a business term, is a measure

of how products and services supplied by a company meet or surpass customer

expectation. It is seen as a key performance indicator within business

Customer satisfaction depends on the product’s performance relative to a buyer’s

expectation, the customer is dissatisfied. If preference matches expectations, the

customer is satisfied. If preference is exceeds expectation, the customer is highly

satisfied or delighted outstanding marketing insurance companies go out of their way

to keep their customer satisfied. Satisfied customers make repeat purchases insurance

products and tell other about their good experiences with the product. The key is to

match customer expectations with company performance. Smart insurance company’s

aim to delight customers by promising only what they can deliver, then delivering

more than the promise. Consumers usually face a broad array of products and services

that might satisfy a given need. How do they choose among these many marketing

makers offers? Consumers make choices based on their perception of the value and

satisfaction that various products and services deliver.

Customer value is the difference between the values the customer gains from owning

and using a product and the costs of obtaining the products customers from

expectations about the value of various marketing offers and buy accordingly. How do

buyers from their expectations? Customer expectations are based on past buying

experiences, the opinion of friends and marketer and competitor information and

promises.

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 Customer satisfaction with a purchase depends on how well the product’s

performance lives up to the customers’ expectations. Customer satisfaction is a key

influence on future buying behaviour. Satisfied

customers buy again and tell others about their good experiences dies-satisfied

customer’s of ten switches to competitors and disparage the products to others. An

insurance provider open only to active duty, retired and separated military members

and their immediate families and therefore not included in the rankings, achieved a

satisfaction ranking equal to that any insurance company.

In general, customer satisfaction with auto insurance providers decreased significantly,

with 20 of the 21 companies surveyed decreasing in satisfaction from the previous

year. Insurance is the only carrier that did not experience a decline in satisfaction.

Though consumers report their insurance carriers are resolving their claims and

problems faster. Businesses survive because they have customers who are willing to

buy their products or services. However, many businesses fails to “check in” with their

customers to determine whether they are happy or not and what it will make to make

or keep them happy.

According to U.S consumers’ affairs department, it costs five times more to gain

a new customer than to retain an existing one. Other studies have repeated that with

just a five percent increase in Customer retention’s a firm can raise its profitability

customers spend salary at first, but with succeeding years of good experience, they

will spend increasingly more.

Depending on the industry and the nature of the bad experience, dissatisfied customers

will complain to 10 to 20 friends and acquaintances, which is three times more than

those with good experiences are. Hence, the negative information is influential, and

consumers generally place significant weight on it when making a

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decision. If that is not the reason enough, fierce competitor is needed more and more

to differentiate firms from one another. With technology available to virtually every

one today, the traditional features and cost advantages are no longer relevant. Still

product and service quality provides an enormous opportunity to distinguish a firm

from the rest. . Whether to improve an existing product or service or whether firms are

planning to launch something new. There is no substitution for “getting it from horse’s

mouth” When you talk to your customer directly, to increase your odds for achieving

success you “mistake-proof” your decisions and work on what really matters. When

you routinely ask the customers for feedback and involve them in business they, in

turn, become committed to the success of your business.

1. Customer Satisfaction Measurement: -

A basic and effective base line customer satisfaction survey program should

focus on measuring customer perceptions of how will the company delivers on the

critical success factors and dimensions of the business as defined by the customers:

For example:

 Service Promptness
 Courtesy of Staff
 Responsiveness
 Understanding the customer problem, etc.

The findings of the company performance should be analyzed both with all customers

and by key segments of the customer population. The essential starting point for

Customer Satisfaction Measurement (CMS) is exploratory research. Since satisfaction

is about an organization’s ability. To meet customer requirement one has to start by

clarifying with customers exactly what those requirements are. This is done through

exploratory research using focus groups or one to one depth interviews.

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 1.2 Measuring customer satisfaction

Organizations need to retain existing customers while targeting non-customers.

Measuring customer satisfaction provides an indication of how successful the

organization is at providing products and/or services to the marketplace.

Customer satisfaction is an abstract concept and the actual manifestation of the

state of satisfaction will vary from person to person and product/service to

product/service. The state of satisfaction depends on a number of both psychological

and physical variables which correlate with satisfaction behaviors such as return and

recommend rate. The level of satisfaction can also vary depending on other factors the

customer, such as other products against which the customer can compare the

organization's products.

Work done by Parasuraman, Zeithaml and Berry (Leonard L) between 1985 and 1988

delivered SERVQUAL which provides the basis for the measurement of customer

satisfaction with a service by using the gap between the customer's expectation of

performance and their perceived experience of performance. This provides the

researcher with a satisfaction "gap" which is semi-quantitative in nature. Cronin and

Taylor extended the disconfirmation theory by combining the "gap" described by

Parasuraman, Zenithal and Berryas two different measures (perception and

expectation) into a single measurement of performance relative to expectation.

The usual measures of customer satisfaction involve a survey with a set of

statements using a Linker Technique or scale. The customer is asked to evaluate each

statement in terms of their perception and expectation of performance of the service

being measured.

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3. Improving Customer Satisfaction

Published standards exist to help organizations develop their current levels of

customer satisfaction. The International Customer Service Institute (TICSI) has

released The International Customer Service Standard (TICSS). TICSS enables

organizations to focus their attention on delivering excellence in the management of

customer service, whilst at the same time providing recognition of success through a

3rd Party registration scheme. TICSS focuses an organization’s attention on

delivering increased customer satisfaction by helping the organization through a

Service Quality Model. TICSS Service Quality Model uses the 5 P's - Policy,

Processes People, Premises, Product/Services, as well as performance measurement.

The implementation of a customer service standard should lead to higher levels of

customer satisfaction, which in turn influences customer retention and customer

loyalty.

4. Benefits and Challenges:

Surveys allow an organization to quickly capture vital information with relatively

little expense and effort. A primary advantage of this method is its directness: “the

purpose is clear and the responses straightforward.” Additionally, the information

gathered by surveys can easily be analyzed and used to identify trends over time. The

public views consumer product polls and pollsters in a generally positive manner

compared to political and other polls. One study found that at least sixty percent of the

public feels that market research about products and services has a positive impact on

society. Seventy percent consider the people who conduct such surveys to have

positive impacts on society.

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 A major disadvantage of customer surveys is that the responses may be

influenced by the measurement itself through various forms of bias. For example,

most surveys are voluntary, and some researchers have found differences between

survey respondents and non-respondents. People who respond to

surveys answer questions differently than those who do not respond, and late

responders answer differently than early responders

1.2 INTRODUCTION ABOUT INDUSTRY PROFILE

The Punjab State Co-op Supply & Marketing Federation Ltd. known as “Markfed”

was registered in 1954. At the time of registration, it began with one bicycle, three

employees, thirteen members and a capital of Rs.54,000/-, it has now achieved

meteoritic volumes and has grown to become the largest marketing co-operative in

Asia with an annual turnover of over Rs.11600 Crores during 2013-2014 with 1932

employees.

Markfed operates through 17 District offices over 100 Branch offices in Mandi Towns

and 9 processing and trading units. Markfed’s net worth as on 31.03.12 is Rs.70 Crore

and the number of members has expanded to 3051. Markfed has emerged as a very

solid and stable organization committed to the service of the farmer community of the

State of Punjab.

Markfed has been awarded National Productivity Awards in various fields like co-

operative marketing activities, food processing, cattle feed production etc., to name a

few.

Several innovative incentive schemes have been introduced for the benefit of the

farmers and the member co-operative societies. Markfed has also introduced an

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insurance scheme which provides compensation in case of accidental death or

permanent disablement of its farmer members.

Markfed contributes to research & development through the Punjab Agricultural

University, Ludhiana (Punjab).

Markfed has been regularly distributing its profits as dividend to its members,

contributing to co-operative development and the Common Good Fund. A fair amount

is also re-invested in the setting up of new projects, modernization and diversificati on

of existing plants

1. AIMS AND OBJECTIVES

 To promote sustainable development of Punjab Agriculture community

through supply of reliable high quality inputs and services as well as efficient

procurement and marketing of agricultural produce.

 To be a globally renowned cooperative federation

 To optimize the return to ensure the overall development of agricultural

community through operation across the agriculture value chain.

 The main aim of Markfed is to safeguard the interest of the farmer.

 Markfed played an important role in the green revolution by helping in

realization of market rates of farm products thereby generating employment.

 Adopting and promoting the latest techniques in the agricultural sector.

 Upliftment of the rural population which is solely dependent on agriculture.

2. ACTIVITIES

1.2.2.1 DOMESTIC OPERATIONS-

A. Procuring & Distribution Operations:

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Markfed, being a State Government procuring agency is engaged in Procurement of

agricultural produce. It procures wheat, paddy, Cotton, oil-seeds like mustard,

sunflower on behalf of Govt. of India through FCI / NAFED as part of Minimum

Support Price (MSP) policy / Price Support Scheme. The food-grains business

comprises more than 85% of the business turn-over of the Markfed.

B. Procurement of Food Grains:

1.Wheat- During the year 2013-14, Markfed procures wheat on behalf of Govt. of

India and is also responsible for supply of wheat under Atta and Daal Scheme of

Punjab Govt.

2.Paddy- Markfed plays a vital role in paddy procurement in the state. The milling of

paddy is done under the Custom milling Policy of Food Civil Supplies & Consumer

Affairs, Govt. of Punjab.

1.2.2.2 Distribution & Trading Operations:

1. Fertilizer

Markfed has been appointed as a nodal agency for procurement & distribution of DAP

fertilizers through cooperatives since last three years. It holds a market share of 45%

in the state of Punjab. The state always relies on Markfed for the rescue of Punjab

Farmer. Markfed distributes about 8.00 Lac MT urea and 3.50 Lac MT DAP annually.

2. Agro-Chemical

To facilitate efficient crop management, Markfed has an Agro-Chemicals unit at

Mohali, to formulate about 29 pesticides mostly ISI marked. This unit is ISO:

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9001-2015 certified. It has tied up with leading MNC Syngenta and D.I.Dupont for

providing quality agrochemical products. Apart from this the department is providing

and distributing quality BT seed and Wheat seed to farmers in Punjab.

3. Cotton

Markfed is doing the business of purchasing Cotton Pressed Bales on commission

basis for Spinning Mills and has purchased 8687 Cotton Bales upto July 2013.

3. Manufacturing Operations:

Markfed takes pride in having its own Agro based processing units for manufacturing

SOHNA brand Vanaspati, Refined Oils, Processed & Canned foods and Rice besides

Cattle feed. Markfed’s SOHNA brand has become a household name for these

products. Through these state-of-art manufacturing facilities Markfed produces world-

class products. Markfed Canneries which has obtained certification for ISO 9001 and

Global HACCP This certification by world recognized body ensures trust, confidence

among overseas buyers who are very conscious about inspections, safety and hygiene

standards followed by the manufacturing unit. Global HACCP would ensure complete

documentation of the processes followed by the plant to eliminate all risk factors.

Markfed produces world-class products which have carved a niche for themselves in

several markets.

4. Markfed Canneries

The cannery unit was set up in the year 1972 and is producing Ready To Eat canned

food products like Sarson ka Saag, Daal Makhni, Chatpata Chana, Karhi- Pakora Palak

Paneer, Black Chana, Mushroom Matar, Alu Methi, Alu Palak, Lobia, Karahi Paneer

etc. Besides this, the bottled food products i.e. Tomato Ketchup, Tomato Puree, Mixed

Fruit Jam, Vinegar, Honey and Fruit Drinks are also produced. This is mainly

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an export-oriented unit and about 80% of ethnic food is exported to countries like

America, Europe, Middle East, Australia etc. Based on requirements, the unit also

supplies these materials to Indian Army through Army Purchase Organization (APO).

Unit has recently started packaging and marketing of spices & Spinach puree in 2013

on pilot basis.

5. Markfed Vansapati & Allied Industries, Khanna

This Plant was started in the year 1971 to promote Oil Seed Farming and to provide

cooking medium to rural & urban markets. MVAI Khanna produces range of Edible

refined oils & Vanaspati including Cotton Seed, Sun Flower, Mustard and Soybean

Oils. The unit also manufactures Kachi Ghani & Paki Ghani Mustard Oils. For better

logistics/marketing, the plant also outsources Vanaspati , Atta & Salt.

6. Cattle feed Plant

To promote sale of quality cattle feed, Markfed has two units which manufacture

cattle feed for Dairy Farmers and these are located at Kapurthala and Gidderbaha.

In the year 2009-10 the capacity of both the plants was been enhanced from 100 TPD

to 150 TPD

The animal feed manufactured here is popular in Punjab, Haryana, HP, J&K,

Rajasthan and Delhi and sold through dealers & cooperative societies.

7. Markfed Modern Rice Mills

Markfed has 3 rice mills with 4-ton paddy milling capacity per hour each. Three units

at Nawanshahr, Machhiwara and Bagha Purana are operational. Besides custom

milling of paddy, Markfed Modern Rice Mill at Nawanshahr is also producing

Basmati rice which is known for its quality throughout the world and this unit has

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been given ISO-9001:2000 and Global HACCP certification. Markfed processes

Pakistani Basmati, B-386, PB-1121, PB-1 and Sharbati varieties of Basmati. Basmati

is exported to Middle east, Australia and USA.

1.2.3 INTERNATIONAL OPERATION

Markfed has carved a distinct identity for itself by setting up a number of export-

oriented units to process agricultural produce. Markfed helps farmers by procuring

their produce and organizing exports. A vast range of products from Markfed have

found markets in the Middle East, UK, USA, Canada, Australia, New Zealand etc.

About 2.5 million cans of Ready to eat delicacies containing farm fresh Sarson Ka

Saag, Chatpta Chana, Rich Creamy Dal Makhni and other delicious Punjabi delicacies

& other Indian vegetable curries are exported around the world.

Markfed has been declared the nodal agency by APEDA (through Ministry of

Commerce & industries) for setting up the AEZ (Agri-Export Zone) to facilitate

Potato export from Punjab. The zone entails partnership of farmers, processors,

exporters, the State and the Central Government agencies to coordinate for end to end

development of potatoes and its processed output from farm to consumers. To

facilitate export of Potato to European Union various activities have been undertaken:

Study of Quarantine Pests and other problems in Potato

Organizing Global GAP certification

Organizing Integrated Nutrient Management/Integrated Pest Management studies

Organizing Farmer training camp for rectification of problems faced by farmers for

Potato cultivation and suggests methods for improvement in yield of Potato

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Markfed, as nodal agency for the project would coordinate the efforts of various

organizations like NHB. NFPI, APEDA, ICAR, MOA, Revenue department and the

various State Government agencies like the Department Of Agriculture and Industries

and will also act as the main link between Central and State agencies and the stake

holders who are farmers, exporters and processors.

1.3 INTRODUCTION ABOUT COMPANY PROFILE

1. MARKFED AGROCHEMICALS, MOHALI

To facilitate efficient crop management, Markfed has an Agro-Chemicals unit at

Mohali, to formulate about 25 pesticides mostly ISI marked. This unit is ISO: 9001-

2015 certified. It has tied up with leading MNC Syngenta and D.I.Dupont for

providing quality agrochemical products. The plant is solely responsible for pesticide

formulation within Markfed and supplies it through cooperative societies spread

throughout Punjab.

The plant consists of two units – liquid plant and dust plant. The liquid plant

manufactures the pesticides in liquid form whereas the dust plant formulates

pesticides in the form of powder. Various kinds of formulations take place which shall

be mentioned later on in this report. It also has a testing laboratory for quality testing

which is done in accordance with the standards set by the BIS (Bureau of Indian

Standards).

2. Types of Pesticide Formulations

Pesticides are manufactured in concentrated forms with purity above 90% and hence

cannot be used directly by the farmer. So this technical grade material is converted

17
into usable concentration which is safe for crops and has a prescribed dosage. To

achieve this formulation is done.

1. Wettable Powders (WP) – Powder formulations that on dilution with water yield

stable suspensions are called wettable powder suspensions. These are usually

more effective than dust as dust is poorly retained on the surfaces. Emulsions are

easily adsorbed and as a result a considerable amount on fruits is retained. The

particles of suspension adhere well to the surfaces and they do not penetrate and

can be washed off easily.

Requirements-

i) Stability in storage and absence of caking.

ii) Rapid formulation of suspension and slow settling of solid particles.

iii) Good wettability and spreading power.

iv) Retention on sprayed surfaces for prolonged time.

Effectiveness of the suspension depends on the degree of dispersion of the actual

ingredient.

To increase the retention on plant surfaces, special stickers are added. The raw
materials are dispersing/suspending agents, wetting agents and inert fillers like silica
and hydrophilic diluents i.e. hydrated aluminium oxide, synthetic calcium silicate.

Examples are Copper oxychloride 50%WP, Mancozeb 75% WP

2.Dusting Powder (DP) – The technical grade material is mixed with inert i.e. soap

stone, clay, etc and pulverized to particle size of 200 mesh. In grinding process

pesticide particles are coated by diluents. The powder is dusted over the required

surface.

Example - Melathion 5% DP
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3.Soluble Powder (SP) – The technical grade material is itself soluble in water. It is

diluted with fillers which are also water soluble. In this formulation, suspending

wetting agents are not required or are required in very small quantity. The technical

along with fillers are grinded to the required mesh size.

Example – Acephate 75% SP

4.Soluble Liquid (SL) – Technical material that is soluble in water can be used as

such after mixing them with water soluble organic solvents or water. Such chemicals

are salts of organic acids with different bases and some organophosphorus insecticides

and fungicides.

Example- Monocrotophos 36% SL, Imidacloprid 17.8% SL

5.Granules (GR) – Granulated formulations are widely used for the control of soil

inhabiting and above ground level pests. The most important method in preparation of

granulated formulation is impregnating of prepared granules with liquid pesticides and

subsequent screening. Kaoline and Betonites are used as diluents. For granulation in

addition to diluents and pesticides various binding agents based on synthetic raisin are

used.

The most widely used formulations have grain size from 0.2mm. Their application is

less affected by winds and converts them in dusts and liquids.

Example – Cartap Hydrochloride 4% GR

6.Emulsifiable Concentrate (EC) – One of the most commonly used type of

formulation of pesticides is Emulsifiable concentrates. They upon dilution with water

give stable emulsion suitable for spraying on plants and surfaces.

The technical grade material is in the form of liquid or solid which is diluted with

inert filler solvents which are mainly petroleum solvents i.e. Kerosene, Heavy

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Aromatics, etc. The combination so formed is insoluble in water to make in the form

of emulsion. Apart from emulsifier, suitable stabilizers are added.

Examples – Butachlor 50% EC, Pendimethalin 30% EC

7.Water Dispersible Granules (WDG) – It is a pesticide formulation consisting of

granules to be applied after disintegration and dispersion in water. The granular

product has distinct particles within the range 0.2 to 4 mm.

3. PRODUCTS OF MARKFED AGRO CHEMICALS

1. MARK PENDI(Pendimethalin 30% EC) -

It is an herbicide of dinitroaniline class used in pre-emergent and post emergent stages

used to control annual grasses and broad leaf weeds. The crops for which it is used are

tomatoes, onions, cauliflower, garlic, ladyfinger, pulses, wheat, maize, etc.

2. Marksulfo(Sulfosulfuron 75% WG)-

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It is a post emergent herbicide for control of phalaris minor as well as certain broad
leaf weeds of wheat.

3. Markclodina(Clodinafop Propargyl 15% WP) –

It is a pesticide for wheat and mainly used against phalaris minor.

4. Markgrip(Metsulfuron-methyl 20% WP)–

It is a pesticide used to control broad leafed weeds as well as some annual grasses for
the crops of wheat and paddy.

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 5. Markpower(Sulfosulfuron 75%+ Metsulfuron 5% WG)–

It is a selective weedicide used for control of different weeds on crops such as wheat
and sugarcane.

6. Markazine(Atrazine 50% WP)

It is an herbicide of pre-emergent and as well as post emergent broad leafed weeds in

crops such as maize and sugarcane and on turf such as golf courses and residential

lawns. It was banned in the European Union in 2004.

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 7. Markchlor(Butachlor 50% EC) –

It is used as a selective pre emergent herbicide. It is widely used in India for the
protection of paddy.

8. Markpretila(Pretilachlor 50% EC) –

Pretilachlor is used to control annual grasses, broad-leaved weeds and sedges in rice
and works by inhibiting cell division.

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 9. Markglypho(Glyphosate 41% SL) –

It is a non selective weedicide for paddy.

10. Markdor(Imidacloprid 17.8% SL) –

It is an effective insecticide for cotton, wheat, paddy, sugarcane, etc.

11. Marktap(Cartap Hydrochloride 4% GR)

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It is a granular formulation in which the active agent is cartap hydrochloride. It is used

in paddy and sugarcane.

12. Markphate(Acephate 75% SP) –

It is an insecticide with moderate persistence and it is mainly used against leaf miners,

caterpillars, thrips, aphids, etc.

13.Markpyriphos(Chlorpyriphos 20% EC) –

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Chlorpyriphos (CPS) is a pesticide used on crops, animals, and buildings, and in other

settings, to kill a number of pests, including insects and worms. Chlorpyriphos was

patented in 1966 by Dow Chemical Company.

14. SOHNA MELATHION(Melathion 50% EC) –

Melathion is an organo phosphorus insecticide which is used against sucking pests of

various crops.

15.Markdelta(Deltamethrin 2.5% WP) –

This insecticide is used as protection of wheat and paddy stored in godowns against
various insects.

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 16.DDVP(Dichlorvos 76% EC) –

Dichlorvos is an organophosphate widely used as an insecticide to control household

pests, in public health, and protecting stored products from insects. The compound has

been commercially available since 1961 and has become controversial because of its

prevalence in urban waterways and the fact that its toxicity extends well beyond

insects. The insecticide has been banned in EU since 1998.

17. Markseed(Tebuconazole 2% DS) –

Tebuconazole is a triazole fungicide used agriculturally to treat plant pathogenic

fungi.

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 18. Markvax(Carbendazim 50% WP) –

Markvax is broad spectrum systemic fungicide, very effective in the control of fungal

diseases of various crops.

19.Markzole(Propiconazole 25% EC) –

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Propiconazole is used agriculturally as a systemic fungicide on turf grasses grown for

seed and aesthetic or athletic value, wheat, mushrooms, corn, wild rice, peanuts,

almonds, sorghum, oats, pecans, apricots, peaches, nectarines, plums, prunes and

lemons.

20. Markzeb(Mancozeb 75% WP) –

Mancozeb is a dithiocarbamate non-systemic agricultural fungicide with multi-site,

protective action on contact.

1.3.3 NEED FOR THE STUDY

Customer satisfaction survey is a systematic process for collecting consumer data,

analyzing this data to make it into actionable information, driving the results

throughout an organization and implementing

satisfaction survey is a management information system that continuously captures the

voice of the customer through the assessment of performance from the customers’

point of view

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4. LIMITATION OF STUDY

 Time factor was the main limitation for the study as the project was restricted

to small period.

 The sample taken for research was concerned only for 50 customers rather

than lakhs of customers scattered around the india.

 The research was limited only to the District Fatehgarh Sahib so the result

can’t be generalized to the whole india .

 Since the project has to be completed within a short period of time the

information collected could be biased.

 Some of the premium segments could not be met due to time lack and by not

obtaining prior appointment due to tight schedule of the respondents

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 CHAPTER 2

REVIEW OFLITERATURE
Customer buying behaviour is important to be studied because customer satisfaction
determines the market share for the organization. Oliver (1997) has given a famous

comment stating, "Every one knows what satisfaction is, until asked to give a

definition. Then, it seems, nobody knows."

Oliver (1999) defined, "Satisfaction as pleasurable fulfilment. Satisfaction is the

customer’s sense that consumption provides outcomes against a standard of pleasure

versus displeasure.

It is judgment that a product or service feature, or the product or service itself,

provides a pleasurable level of consumption related fulfilment." Furse et al (1994)

refers, "Satisfaction as the measurement of one or more variety of customer opinions

including ratings of service quality, ‘future behavioural intentions, customer’s self

assessment of outcome and satisfaction?

Boulding et al (1993) stated another perspective of customer satisfaction, which

deals with the difference between transaction specific and cumulative customer

satisfaction. Customer satisfaction is viewed as a post-purchase evaluative judgment

of a specific purchase occasion according to transaction-specific perspective.

Cumulative customer satisfaction is an overall evaluation based on the total purchase

and consumption experience with goods or service over tome. Cumulative

satisfaction is a more fundamental indicator of the firm’s past, current and future

performance and its cumulative satisfaction that motivates a firm’s investment in

customer satisfaction.

31
Kotler and Armstrong (1993) stated that consumer/customer satisfaction is

determined by the relationship between the customer’s expectations and product’s

perceived performance.

Customer satisfaction is important because a company earns sales from new

customers and retained customers. Satisfied customers buy a product again, talk

favourably to others about the product, pay less attention to competing brands and

advertising.

Bitner et al (1996) defined, satisfaction is the customers evaluation of a product or

service in terms of whether that product or service has met their needs and

expectations.

Fe and Ikova (2004) added that the perception of the word "satisfaction" influences

the activities, which a customer conduct to achieve it. Researchers have also

identified customer satisfaction as a multi dimensional in nature and viewed overall

satisfaction as a function of satisfaction with multiple experiences with the service

provider. Giese & Cote (2000)studied various literatures and indicated that customer

satisfaction is a response (emotional or cognitive), the response pertains to a

particular focus (expectations, product, consumption experience, etc) and the

response occurs at a particular time (after consumption, after choice, based on

accumulated experience, etc).

Halstead, Hartman and Shmidt (1994) found that customer satisfaction is a

transaction-specific affective response resulting from the customer’s comparison of

product performance to some pre-purchase standard.

32
Webbrook and Oliver (1991) described customer satisfaction is a post choice

evaluative judgment concerning a specific purchase selection.

Oliver (1987)[examined whether satisfaction was an emotion and concluded that

satisfaction is a summary attribute phenomenon coexisting with other consumption

emotions.

Tse and Wilton (1998) stated customer satisfaction as the customer’s response to the

evaluation of the perceived discrepancy between prior expectations (or some norm of

performance) and the actual performance of the product as perceived after its

consumption.

Mano and Oliver (1993)examined the three aspects of the post consumption

experience- product evaluation, product elicited affect and product satisfaction.

Product satisfaction is best characterized as an attitude-like post consumption

evaluative judgment (Hunt, 1977) with the evaluative aspect of that judgment

varying along the hedonic continuum (Oliver 1989; Westbrook and Oliver 1991)

Kumar and Oliver (1997) indicated that satisfaction was associated with customers

expectations being met, feeling they got "fair" value and feeling contented.

Oliver (1987)defined customer satisfaction as an outcome of a purchase/ usage

experience would appear to be an important variable in the chain of purchase

experience linking product selection with other post purchase phenomena including

favourable word-of-mouth and customer loyalty.

Cadotte et al (1987)conceptualized customer satisfaction is la widely accepted as a

view of the process by which customers develops feeling from an evaluation of the

use experience.

33
Cote, Foxman and Bob (1989) suggest that satisfaction is determined at the time the

evaluation occurs. In some cases, satisfaction assessment may be a naturally

occurring, internal response such as after consumption, or prior to repurchase. In

some case of the assessment of satisfaction may be externally driven.

Kotler has explained the concept of value and satisfaction as stated by Gita Parimal

(20O6).

It has been stated that customers, when faced with a variety of products, make their

choice based on perceived value to themselves, not to the marketing company. Value

thus depends on how well the offering-be it a product or service or other good- will

satisfy a need, want or demand, regardless of what the selling party perceives value

to be. Satisfaction, then, is the extent to which actual value realized by the purchase

or acquisition of the product matches the pre-purchase assessment of value. If actual

value is equal to or greater than perceived value, satisfaction will result, if not, then

dissatisfaction will result.

Kristensen et al. (1999) states customer/customer satisfaction is an evaluative

response of the product purchase and consumption experience resulting from a

comparison of what was expected and what is received. The overall conclusion from

his study is that expectations influence customer satisfaction and the effect can be

positive, negative or non-existent.

The review of this literature indicates definition of customer satisfaction. Customer

satisfaction is very important in the light of the fact that customers are the primary

source of most firms’ revenue. It is understood from the above literatures that

customer satisfaction is determined by a cognitive process of comparing what

customers receive against what they pay for getting the service.

34
2.1 Factors influencing Customer’s Level of Satisfaction

Terblanche & Boshoff (2001) assessed the influence of certain factors on customer’s

level of satisfaction in their study. It has been found that service quality, product

quality and product varieties are the three dimensions that influence customer

satisfaction.

Fornell et al (1996) has introduced the American Customer Satisfaction Index

(ACSI), a new type of customer-based measurement system for evaluating the

performance of firms, industries, economic sectors and national economies. ACSI

measures the quality of the goods and services as experienced by the customers.

They found that customer satisfaction is determined by customization. Customer

expectations and quality drives customer satisfaction that value or price

Turel and Serenko (2004) studied validation of American Customer Satisfaction

Model in mobile telecommunication sector and found that there is a positive

association between perceived customer expectations, perceived quality, value and

satisfaction and a negative link between satisfaction and customer complaints

Pothas et al (2001) proposed an unconventional way of monitoring customer

satisfaction based upon promoting the expressing of customer perceptions from the

frame of reference of the customers, not from the frame of reference of the

investigator.

Churchill, Jr. & Suprenant (1982) investigated whether it was necessary to include

disconfirmation as van intervening variable affecting satisfaction as was commonly

argued, or whether the effect of disconfirmation was adequately captured by

expectation and perceived performance. Further, they modelled the process for two

35
types of products using experimental procedures in which three levels of

expectations and three levels of performance were manipulated for each product in a

factorial design. Each subject’s perceived expectations, performance evaluations,

disconfirmation, and satisfaction were subsequently measured by using multiple

measures for each construct. The results suggested that the effects were different for

the two products. For the non-durable good, the relationships were as typically

hypothesized. The results for the durable good were different in important respects.

First, neither the disconfirmation experience nor subjects initial expectations affected

subjects’ satisfaction with it. Further, their satisfaction was determined solely by the

performance of the durable good. Expectations did combine with performance to

affect disconfirmation, though the magnitude of the disconfirmation experience did

not translate into an impact on satisfaction. Finally, the direct performance

satisfaction link accounts for most of the variation in satisfaction.

2.2 Service Quality: the Key Influence in Customer Satisfaction

Ching-chow Yang (2003) stated that customer satisfaction measurement highlights

the strength and the area of improvement in the quality of product. Continuous

improvement is considered one of the important quality activities for a firm to

pursue the best quality for its products. Through the continuous improvement

actions, the enterprise can increase customer satisfaction and raise profits.

Woodside et al (1989) found from the research study that customer judgment of

service quality is positively associated with overall satisfaction with the service

encounter. The overall satisfaction varies with the service quality and customer

satisfaction. Overall customer satisfaction with the service encounter-is associated

with behavioural intention to return to the same service provider.

36
Jain & Hundal (2OO6) revealed in their study that the choice of service provider

was affected by facilitating factor followed by coverage, quality of services, and easy

availability of connection and bill payment. Lt was stated that neighbours choice had

affected the respondent’s choice to a great extent.

Zeithaml, Berry and Parasuraman (1996) study shows that companies offering

superior service achieve higher than normal market Share growth. Zeithmal et al

(1996) developed a conceptual framework of the behavioural and financial

consequences of service quality. Superior (inferior) service quality is related to

favourable (unfavourable) behaviour intentions.

McCune (1989) suggested that due to increased public desire for improved services

with the dramatic growth in the service industry, companies has led to assess quality

of service for an increased customer satisfaction.

Service quality and customer satisfaction are widely recognized as key influences in

the formation of customers purchase intentions in service environment. From the

study of Taylor and Baker (1994) it appears that customer decision-making which

includes the interaction of satisfaction and service quality provided a better

understanding of customer purchase intentions

Rust et al (1999) have developed the concept of the Return on Service Quality model

that looks at investments in service as a chain of effects with the following

characteristics:

•Improvement in service will produce an increased level of customer

satisfaction at the process of an attribute level.

37
•.Increased customer satisfaction at the process or attribute level will

lead to increased overall customer satisfaction.

•Higher overall service quality or customer satisfaction will lead to

increased behavioural intention, such as greater repurchase intention and

intention to increase usage.

•Increased behavioural intention will lead to behavioural impact, ·

including repurchase or customer retention, positive word of mouth and

increased usage.

38
 CHAPTER 3

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the problem. It may be

understood as a science of studying how research is done scenically. In it we study the

various steps that all generally adopted by a researcher in studying his research

problem with the logic behind them. The scope of research methodology is wider than

that of research method.

1. RESEARCH OBJETIVES

 To know the level of satisfaction of customers towards Markfed?

 To Known the main problems faced by farmers in relate to farming?

 To Know What can Markfed provide to solve farming problems and how?

 To what extent can Markfed help farmers?

 To know the features that attracts the customer to visit the markfed ?

39
3.2METHODLOGY

3.2.1 Survey method:

A Survey is a complete operation, which requires some technical knowledge

Survey methods are mostly personal in character. Surveys are best suited for getting

primary data. the research obtains information from the respondents by interviewing

them.

3.2.1.1 Primary Research

For my primary research, I will conduct a survey of markfed agro chemicals mohali .

To do this I will develop a questionnaire with a range of questions to get a useful set

of data that will help me answer my research questions.

3.2.1.2 Secondary Research

For my secondary research I will use the website of www.markfedpunjab.com/

(Google, Yahoo, Mozilla), magazines, newspapers, journals, government publications

and similar research reports.

40
3.3RESEARCH DESIGN: -

I have used Descriptive Research design tool to study the impact of workplace
environment on employee performance. Descriptive Research studies are those

studies, which are concerned with specific predictions, with narration of facts and

characteristics concerning individual, group or situation. Research refers to the search

for knowledge in common or a systematic effort to new knowledge. It is a pursuit of

truth with the help of steady, comparison and experiment.

The purpose of research is to discover answers to questions through the application of

scientific procedures. Research methodology is a way to systematically solve the

research problems. This research titled “Customer Satisfaction toward Markfed”.

The methodology used for the study consisted of the following aspects:-

1. Research Design.

2. Sample and its size.

3. Research Instrument.

4. Statistical Analysis.

1.SIZE OF SAMPLE: - I have selected 50 respondents for research work

2.SAMPLING UNIT: - Farmers inDamheri Co-operative Society Fatehgarh

Sahib.

3.SAMPLING TECHNIQUE: - Convenient sampling.

4. DATA ANALYSIS TOOL:

 To analyze the data attained through questionnaire following tool was used:

41
  Tables, percentage, and pie –charts
 These tools were used for analysis of the responses of all respondents.

4. METHODS OF SAMPLING

1. Random sample method:

The method adopoted here is random sampling method. A Random sample is

one where each item in th3e universe has as an equal chance of known opportunity of

being selected.

2. Research Instrument

1. Questionnaire:

A questionnaire is a carefully complied logical sequence of questr5ions

directed to a define objective. It is the outline of what information is required and the

framework on which the data is built upon. Questionnaire is commonly used in

securing marker information that its preparation deserves utmost skill and care.

2. Collection of data:

One of the important tools for conduction market research is that availability of

necessary and useful data. Date collection is more of an art than a science. The

methods of marketing research are in a way the methods of data collection. The

sources of information fall under two categories.

Internal sources:

42
 Every company has to keep certain records such as accounts, reports etc.

these records provide sample information which an organization usually keeps

collection in its working.

External sources:

When internal records are insufficient and required information is not

available, the organization will have to depend on external sources. Of data are.

a) Primarydata:

The data collected for a purpose in original and for the first time is known as

primary data. The researches collect this data to study a particular problem.

Here the primary data is data collected through questionnaire by directly meeting

the customers

b) Secondary Data:

The data, which is collected from the published sources i.e., not originally

collected of the first rime is called secondary data.

Here the secondary data is data collected from the company’s brochures,

pamphlets, catalogues and the website.

43
3.5 General Asked Question Related to MARKFED

I directly meet to the Sectary Narinder singh who is the sectary at Co-operative

society Damheri, fatehgarh sahib and asked some frequently question related to my

research .he gives the many information about the MARKFED marketing process and

gives the view about marketing in agriculture.The Damehri Co-operative society was

registerd at 1925 under lahore at the society act 1912. he gives the various important

view about the modern agriculture and describe the various problems about the

problems which are faced by the farmers .

Certificate of co-opertive society damheri register

44
Sectary Narinder singh also makes the modification his society and make the mini

mall which are help to provides the facility the farmers to buy products and help to

easy marketing of the product.according to data from 1925 to2015 the society has

only 1 lakh profit per year but after modification of the society , now society has

makes3 lakh profits per year and this is the big success for the co-operative society.In

Dmaehri Co-operative society they are 6,37,185(aprox7 Lakh) Markfed Banspati

purchased,46,95,000 (aprox47 Lakh) fertilizers and 31,000 pesticides are purchased

from1.4.2018 to 31.3.2019.

Figure mall making in co-operative society, damheri

45
1: What is District profile of Fatehgarh sahib ?

The district Fatehgarh Sahib is spread over geographical area of 114779 hectares with
a population of 386950 persons which comprises 207937 males and 179013 females.

The net sown area of the district is 102028 hectares with cropping intensity of 180

percent. The net irrigated area is estimated to be 102012 hectares which is 100% of

net sown area. Total number of land holding in the district is 22473 which accounts

for a total of 95321 hectare area. The major crops in the district are wheat and paddy

covering an estimated area of 84000 and 85000 respectively. District is subdivided

into 4 sub divisions. There are 445 villages as per 2001 census and 436 panchayats in

the district. The literacy rate of the district as per 2001 census is 60-66% with highest

literacy rate in Bassi Pathana tehsil. As per 2005-2006 census farmers are having

medium land holdings of 4-10 hectares followed by semi medium landholdings of 2-4

hectares. Negligible percentage of farmers have large land holding i.e.10 hectares or

more.

The climate of the district is extreme being very hot and humid in summer and cold in

winter. The temperature ranges from 45°C in May-June to 4°C in December-January.

It has subtropical continental monsoon climate. The rainfall is comparatively

satisfactory.

The district falls in the south-eastern part of Punjab. The Sirhind and Khera blocks

have sandy loam soil with medium quality irrigation water. Amloh and some parts of

Sirhind have silt loam soils with medium quality irrigation water which is pumped

through deep tubewells. Bassi Pathana and Khamano blocks have clay loam soil with

good quality underground and canal water.

46
The sirhind and khera blocks have less ground water as compare to the bassi

block .bassi block have good sandy soils which is good for vegetables while the khera

blocks or sirhind have only major two crops rice and wheat.

now the pepole are aware about the there work and they are adopt new farming ways

for exampale organic farming and sustainable farming in fatehgarh sahib

At the amloh block pepole are also start to doing the mushroom

cultivation,piggery,fishing and dairy farming .they start adopt new technoogy of

farming

At khera block,village sadhugarh pepole start doing organic farming which help us to

increase our soil fertility and health of the pepole .it also help us to increase the

income of the farmer.In Dmaehri Co-operative society they are 6,37,185(aprox7 Lakh)

Markfed Banspati purchased,46,95,000 (aprox47 Lakh) fertilizers and 31,000

pesticides are purchased from1.4.2018 to 31.3.2019.

47
2:Distribution soil health card?

Soil Health Card (SHC) is a Government of India’s scheme promoted by the

Department of Agriculture & Co-operation under the Ministry of Agriculture and

Farmers' Welfare. It is being implemented through the Department of Agriculture of

all the State and Union Territory Governments. A SHC is meant to give each farmer

soil nutrient status of his/her holding and advice him/her on the dosage of fertilizers

and also the needed soil amendments, that s/he should apply to maintain soil health in

the long run..

SHC is a printed report that a farmer will be handed over for each of his holdings. It

will contain the status of his soil with respect to 12 parameters, namely N,P,K (Macro-

nutrients) ; S (Secondary- nutrient) ; Zn, Fe, Cu, Mn, Bo (Micro - nutrients) ; and pH,

EC, OC (Physical parameters). Based on this, the SHC will also indicate fertilizer

recommendations and soil amendment required for the farm

48
3: what type of Seeds are available in Markfed ?

49
4: what type of Fertilizers are available in Markfed ?

Markfed has diffren diffrent types of fertilizers .Markfed has contains many types of

urea,pesticides,and many agro chemicals.markfed also contains cattlefeed , Banspati

etc.the various markfed materils are under follwing:

Fig Diffrent cattle feed aviable At Markfed

50
Fig Diffrent Banspati rice of Markfed

51
 CHAPTER 4

DATA PRESENTATION AND ANALYSIS

1. SURVEY PROFILE:

The total sample size for the conducted survey was 50. All farmers are belongs

diffrent village in district fatehgarh sahib. The farmer have also diffrent difrrent

qualification The sample was asked to fill out carefully made questionnaires that were

developed to answer the research questions .I asked frequently question to the farmers

which are presents durning the training programme in to the Co-operative society

Damheri, fatehgarh sahib and they help me to conduct the survey on the basis of

research about the MARKFED are usefull to developing the farmers .

All farmers are fully support me and they give there best to fill my questionaries

research survey which help me to complete my research work .in this research I am

very thankful to Sectary Narinder Singh sahib who help me to arrange to conduct the

survey between the farmers .

2. ANALYSIS AND INTERPRETATION OF DATA

The sample size is 50 Farmers in Co-operative Society Damheri, Fatehgarh Sahib.

Selected on the basis of convenient sampling. The Analysis and Interpretation of Data

of the farmers are under follwing:

52
1: What do you think is the current condition of the agricultural sector of India?

 Excellent; we are really doing well

 Good; we are producing enough for ourselves and are exporting as well

 Moderate; nothing fancy but we are ok

 Not well; we could use some help

 Dreadful; we hardly have enough for ourselves

Intention: For my first question I wanted to find out what the general public thought

was the current condition of agriculture in our country.

Result: From my survey I discovered that a half the sample thought that the

condition of agriculture in India was in a moderate state. Not much nor less

53
2: Do you think the agricultural sector in India needs any development?

 Absolutely; it is a crucial part of our economy

 Yes; our country depends largely on it

 No; it is going on pretty fine

 Absolutely not; there’s more important things that needs development

Intention: This question was asked to find out if people knew how important

agriculture is to India.

Result: Through my survey I discovered that a majority believes that India

agriculture lacks some attributes and needs some development.

54
3:What do you think is the main problem with agriculture today in India?

 Farmers lack the knowledge and skill needed to farm.

 Improper farming methods

 Inefficient technology

 Other:

Intention: This question was asked to find out how informed the general public was

about agriculture.

Result: This question indicated that the major problems with agriculture today are

lack of knowledge by farmers and inefficient technology.

55
4: Do you agree that MARKFED can be used in agriculture?

 Agree

 Disagree

Intention: By this question I tried to find out how many people thought it is possible

to link agriculture with MARKFED.

Result: This question revealed that everyone believed that it was possible to link IT

and agriculture.

56
5: what is the current farming problems faced by the farmers?

 Stubble burning

 Execisve use of fertilizers

 Deep ground water

Intention: This question was asked to find out to which problems are most faced by

the farmers.

Result: The survey showed that 75% farmers are worried about stubble burning ,20%

farmers are about deep ground water and 5 % farmers are worrried about execisve use

of fertilizers.

57
6:what type of farming done in fatehgarh sahib?

 Organic farming

 Natural or modern farming

Intention: This question was asked to find out to what type of farming done in

Damheri .

Result: The survey showed that only 1% farmers done oraganic farming while other

99% farmers done modern farming.

58
7: IS FRAMER SATISFIED WITH MARKFED SERVICES?
 HIGHLY SATISFIED
 MODERATILY SATISFIED
 SATISFIED
 UNSATISFIED

Intention: This question was asked to find out to who many farmers are satisfied

from Markfed Services? .

Result: In this fig. show that the 50% farmers are satisfied, 24% farmers are

moderately satisfied, and 20% farmers are unsatisfied and rest 6% of the farmers are

highly satisfied.

59
8: Farmers Opinion About The Product Quality of Markfed Products?

 Excellent
 V.Good
 Good
 Poor

Intention: This question was asked to find out to the Product Quality Of Markfed

Products? .

Result:In this fig. show that 40% farmers are saying the quality of Product is good,

34% farmers say v.good, 20% farmers are saying the quality of Product is poor and

6% farmers are saying the quality of product is excellent.

60
9: which Company gives the more margin of Fertilizers (Urea)?
 IFFCO
 NFL
 UTTAM
 Other

Intention: This question was asked to find out towhich company help to supply more

fertilizers in Markfed ? .

Result:In this fig. According to Sectary Narinder Singh 40% Supply IFFCO, 34%

are Supply NFL, 20% are Supply UTTAM and 6% are supply other.

61
 CHAPTER 5

SUMMERY OF RESEARCH FINDING

Through my research I was able to find out that the general public did think tha there
are only 65% customers who are satisfied from the Markfed services . it was possible

to use Markfed customer satisfcation and to develop the agricultural sector.100% of

the sample surveyed responded that it was possible to use markfed to develop new

techniques in agriculture.

There are areas where Markfed can provide valuable information that can change the

face of India agriculture.30% of the sample thought that farmersits dificult to adopt

new techniques which are determing by Markfed & 65% of the sample thought that

Markfed could help develop India agriculture

62
5.1 PROBLEMS (WEAKNESSES) OF MARKFED

1.Shortage of Funds – C Markfed is working with inadequate working

capital, a huge amount of income used for payment of interest. Societies

are not in a position to provide trade credit to buyers because of shortage

of funds so the societies are not efficient and viable.

2.Insufficient Godwons – Most of the societies do not have sufficient

godowns to keep the produce. A bulk of stock stored in open storage

centre.

3.Lack of Transport Facilities – A bulk of stock blocked in open storage centre

due to lack of transport facilities.

4.Malpractices – Most of the marketing societies suffer from a number of

malpractices. Cases of favoritism in granting pledge loans, misuse of

funds, false entries of sales, etc., are the common malpractices existing in

marketing societies.

5.Untrained Personnel – Most of the staff of the marketing societies is

untrained, unqualified, incompetent and inefficient. They lack requisite

business experience and training.

6.Lack of Coordination and Supervision – No encouragement given by

Apex Society like NAFED to primary cooperative marketing societies. No

incentives to marketing societies.

7.Poor Management – The management of the marketing societies in

most cases does not come up to the standard necessary for conduct of such

varied functions as are assigned to them under bylaws.

63
5.2 RECOMENDATION

1.Financial and Technical Assistance – The activities of marketing

cooperative societies should be further diversified. For this purpose

necessary financial and technical assistance should be provided to them by

the state government.

2.Proper Storage Facilities – The marketing cooperative societies must

have proper storage facilities in order to spread the sales over the entire

period of demand which is in the interest of both the producers and

consumers.

3.Supervision – The supervisory staff of cooperative department should

see that the marketing societies are not dominated by traders. The

Registrars should evaluate the working and take steps to ensure that

function effectively and serve the desired purpose.

4.Coordination – Proper coordination of functions between the primary

marketing societies and similar organizations at higher levels should be

Involved .

5. Training Facilities – Existing untrained managers should be trained.

There is need to setup central committee for education and training on

regional and state levels. The state government should provide training

facilities to the trainers immediately after their recruitment.

6.Grading and Standardization – Marketing societies should endeavor

to undertake the sale of their members' produce after grading and

processing involved. Organization of societies should be run on

democratic lines.

64
5.3 CONCLUSION

This report is to summarize the operations at the Markfed Agrochemical Plant,

Mohali. The plant not only works for profit, but also for regulation of prices. Its sole

purpose is to serve the farmers of Punjab by providing them with quality pesticides at

a reasonable price. The production takes place tirelessly to quench the need of

pesticides by the agricultural community. The plant makes use of the latest techniques

and machinery to achieve this. The plant creates a balance between man power and

automation to ensure smooth functioning. The plant maintains its quality by regular

inspections and adequate testing. The plant has an excellent quality control laboratory

which has the latest instrumentations and a team of experts who leave no stone

unturned to ensure quality of the products. The plant is apt to fight any sort of

emergency. Safety of workers is highly prioritized by providing them a safe

environment to work in. Appreciable work is being done at the plant to improve the

productivity of the crops in the state of Punjab.

65
 BIBILOGRAPHY

1. Saravanan, Raj. "Mobile Phone Applications for Agricultural Extension in India" (PDF).
FAO. Retrieved 10 May 2018

http://www.fao.org/e-agriculture/sites/default/files/uploads/kb/2015/03/mextension_india

_saravanan_raj_.pdf

2. Chand, Ramesh. "NITI Policy Paper No.1/2017 : Doubling of Farmers income Rationale,

Strategy Prospects and Action Plan" (PDF). National Informatics Center (India). p. 21.

Retrieved 10May 2018.http://agricoop.nic.in/sites/default/files/NITI%20Aayog%20Polic

y%20Paper.pdf

3. The Markfed official website http://www.MarkfedPunjab.com/

4. Punjab Agriculture University official web site https://www.pau.edu/

5. Marketing Management 10th edition - Philiph kotler

6. Marketing Researching - D.D Sharma

66
 APPENDIX

1: What do you think is the current condition of the agricultural sector of India?

 Excellent; we are really doing well

 Good; we are producing enough for ourselves and are exporting as well

 Moderate; nothing fancy but we are ok

 Not well; we could use some help

 Dreadful; we hardly have enough for ourselves

2: Do you think the agricultural sector in India needs any development?

 Absolutely; it is a crucial part of our economy

 Yes; our country depends largely on it

 No; it is going on pretty fine

 Absolutely not; there’s more important things that needs development

3:What do you think is the main problem with agriculture today in India?

 Farmers lack the knowledge and skill needed to farm.

 Improper farming methods

 Inefficient technology

 Other:

4: Do you agree that MARKFED can be used in agriculture?

 Agree

 Disagree

67
5: what is the current farming problems faced by the farmers?

 Stubble burning

 Execisve use of fertilizers

 Deep ground water

6:what type of farming done in fatehgarh sahib?

 Organic farming

 Natural or modern farming

7: IS FRAMER SATISFIED WITH MARKFED SERVICES?

 HIGHLY SATISFIED
 MODERATILY SATISFIED
 SATISFIED
 UNSATISFIED

8: Farmers Opinion About The Product Quality of Markfed Products?

 Excellent
 V.Good
 Good
 Poor

9: which Company gives the more margin of Fertilizers (Urea)?

 IFFCO
 NFL
 UTTAM

Signature of Farmer

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