A

PROJECT
REPORT ON
“SHAH PUBLICITY “

PRESENTED BY
DINESH DHAKATE
VATSAL MEHTA
GAURANG SHELADIYA
VISHWA SHAH
COMPANY PROFILE
OWNER:- MR. YASHWANT
SHAH PUBLICITY SHAH

 Started in 1973
 Raised two hoarding of
12*8 near varachha
subway and moti talkies
as a side business.
THINK
 30number Bidi and
ADVERTISMENT Dinesh mills first
THINK OF SHAH customers
PUBLICITY  Annual rent was Rs.500
only.
MILESTONE OF COMPANY
 1975-reached 50  2005-achieved 1000
hoardings mark. hoarding and 1000
 1987-bagged first ever kiosks
tender for hoardings in  2007-acquire bus
Surat.
branding right
 1996-first to get
advertising rights on
 2008-1500 hoardings in
Sardar bridge Surat. south Gujarat.
 1997-first LED display  2010- rights of more
hoarding in Surat. 2000 kiosks in Surat.
 2000-entered in print  2012- rights of 14 foot
media. over bridge in Surat.
 2003-first trivision was
introduced in Surat
 STRENGTH WEAKNESS

•Total control in market •Innovations can falter

•Wide geographical reach over times
•The only company to •Increasing trend in
provide LED and neon radio internet and
media advertising. television advertising

•Opportunity to expand •Stiff competition from both

its global operations. New domestic and international
markets with new market.
products, •Change in behaviour and
•Being oldest in south attitude of clients
Gujarat brand name •Change in technology
attracts new customers THREATS
OPPORTUNITIES
 PRODUCT LIFE CYCLE
 There are 4 stages of PLC :
1. Introduction
2. Growth
3. Maturity
4. Decline
 Shah publicity is in GROWTH
stage of PLC
Reasons:-
 KING OF OOH in south
Gujarat
 With innovative ideas it is
best in south Gujarat.
 There is continuously increase
in sales.
 No. Of site owned by Shah
Publicity is increasing day by
day.
 PRODUCT
Shah Publicity is only agency
in south Gujarat to provide
“NEON and LED “ as a
advertising media.
Kiosks and bus shelter have
high usage and awareness
PLACE
Customer has a very strong
preferences with regard to
advertisement of their
products
And shah publicity has the
highest number and eye
catching advertising site in
south Gujarat
ANALYYSIS OF 4P’s OF SHAH
PUBLICITY
PRICE
Majority of the clients are highly
dissatisfied with the pricing
strategies of Shah Publicity.
Majority of customers fall
between the spending range of
1,50,000-2,50,000 but prices of
majority services of shah is more
than 2,50,000
PROMOTION
Shah publicity has adopted
some promotional policies like
Seasonal sales
Off seasonal sales discounts
Cash discounts
Bulk discounts
  SEGMANTATION,
TARGETING,
POSTIONING
 Segmentation in Shah publicity
is done according to the need of
Customers
 Shah Publicity Targets that
company who does not do
advertising due to certain
reasons.
CHANNEL OF  With the help of creativity and

DISTRIBUTION innovative idea Shah publicity

has made position in the mind
of every individual.
Shah Publicity follows Its tagline itself says
ZERO LEVEL channel “THINK ADVERTISMENT
distribution THINK SHAH PUBLICITY “
 PRODUCTS/SERVICES OF SHAH
PUBLICTY
Gantries Hoardings Kisioks Unipoles Bus shelters

Backlit Back lit

hoardings
Garden
Frontlit kisoks
hoardings
MARKET SHARE OF SHAH PUBLICITY

Various Total Shah Others Percenta

forms ge
Hoardings 855 650 205 76%

Kiosks 1250 1100 150 88%

Bus- 85 75 10 88%
shelters
Over head 25 22 3 88%
panels

Buses 135 135 0 100%

Mobile 5 5 0 100%
vans
Neon 5 5 0 100%

*DATA’S ARE AS PER 2012 RESEARCH

RECURITMENT AND SELECTION
 ONLY INTERNAL
RECUIRTMENT IS
DONE IN SHAH
PUBLICITY:
1. FAMILY
2. FREINDS
3. REFRENECE
GROUP
4. PROMOTION
5. RETIERED
EMPLOYEES
PROMOTION AND EMPLOYEE
WELFARE
 PROMOTION  EMPLOYEE WELFARE
ACTIVITY:-
 A promotion refers to the
 Labour welfare refers to taking care
advancement of an employee's of the well-being of workers by
rank or position in a hierarchical employers, trade unions and
structure. governmental and non
governmental agencies.
 In Shah Publicity promotion is Following are the way Shah Publicity
do employee welfare:
made on the basis of:
 Celebrates the birthday of employee
 Skills
 Arrange outdoor picnic once in a
 Experience year
 Qualities  Sometime throw a lunch or dinner
party to employee
 Achievements
 Arrange cricket match amongst the
SHAH PUBLICITY FOLLOWS employees.
ONLY TWO TYPE OF
PROMOTION:
1. HORIZONTAL PROMOTION
2. UPGRADATION PROMOTION
 FLOWCHAR T OF FINANCIAL
DEPARTMENT
COMMERCIAL AND
FINANCE

COMMERCIAL TAXATION FINANCE

ST, VAT, TDS, PANDL BANK TRANSACTION

OUTSTANDING
LEDGERS

BILLING HOARDING
REGISTER
MAINTENANCE