Lal Bahadur Shastri TEAM NAME NEXUS TEAM MEMBERS Yash Gupta, Yash Khanna, Sanchita Agarwal

CAMPUS Institute of Management

 INSTRUCTIONS
LIME 11 Case Study Case Submissions

• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
Dare2Compete: http://bit.ly/LIME_11 • Answer each question precisely & within the space

• No other slide/appendix will be considered while

considering the solutions – pls follow the one pager per
category submission strictly

• You can use images, charts or videos to present your ideas

• Font Name- Calibri (Body) | Font Size >= 12

• Size of submission should not exceed 10 MB

• Follow the below file naming convention in the final PPT

submission: <Campus Name>_<Team Name>

Shortlists for all LIME 11 Rounds will be declared exclusively on Unilever Diaries Instagram Page
Dove Hair CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT

Consumer sees the interactive advertisement, relates to the advertisement and then, if Psychographics, demographics, geographic and behavioural .
the consumer feels to be attracted towards what the product has to offer or admit the
fact that she/he needs the product to be complete, she/he buys the product.

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN

Females with different Short, long, medium It’s for you, because you deserve Make them feel that they need the
hair length better product or they are incomplete.

Females with different Dull, shiny Make them feel that they need the
It’s for you, because you deserve
hair texture product or they are incomplete.
better

Hair breaking, split ends Make them feel that they need the
Females with different It’s for you, because you deserve
product or they are incomplete.
hair problems better

Females or men who Attracted only because of certain It’s for you, because you deserve Make them feel that they need the
just wants a good celebrity or advertisement better product or they are incomplete.
brand for hair product
Dove Skin Cleansing CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT

Consumer sees the interactive advertisement, relates to the advertisement and then, if Psychographics, demographics, geographic and behavioural .
the consumer feels to be attracted towards what the product has to offer or admit the
fact that she/he needs the product to be complete, she/he buys the product.

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN

Any skin color It’s for you, because you deserve Make them feel that they need the
Skin Color better product or they are incomplete.

Make them feel that they need the

Skin problems It’s for you, because you deserve
Acne, ageing, etc. product or they are incomplete.
better

Make them feel that they need the

Skin Texture Dry, Normal, Soft, etc. It’s for you, because you deserve product or they are incomplete.
better

It’s for you, because you deserve Make them feel that they need the
Gender Men, women or others. product or they are incomplete.
better