EDGE

Worlds Slimmest Water Resistant Watch….

 TITAN – The
Genesis

Incorporated in 1985, with a joint venture between the Tata Group and Tamil
Nadu Industries Development Corporation.

Collaboration with French companies from where they got watch movement
and Technology.

Urge to be global players.

Key People:
Making The EDGE/Story Towards the EDGE

 Titan's R & D talent created a wafer-thin quartz

movement - a 3.5-mm watch with water-
resistance to boot!
 Edge was launched in the market in early 2002.
 This gem of elegance :
> Gained tremendous market acclaim and sales
success.
> Received the Best Design Award in the
Lifestyle Product Category in the first annual
design contest organized by Business World and
NID
Key people Involved
Xerxes Desai
– Managing
Director

B G Dwarakanath–
Chief Technology
Officer

B V Nagaraj – Head Subramanya Bhatt –

of Product Head of Movement R &
Engineering D
Astronomical Challenges – An Ante

 Beating Deference - The Ultimate challenge

 Mission Operation – The Orbit Shifting

Challenge
 Beating Deference - The Ultimate challenge

 Swiss’ (Worlds leaders in Watch

Making) rebuff to make a watch which is
the slimmest and water resistant too.
 “ If Swiss can’t do it, how can we ?”

- Changing peoples’ mindset of

deference.
- Instill sense of self belief
- Getting enrollment and energizing the
team.
Mission Operation – The Orbit Shifting
Challenge