Color Symbolism &

Psychology
Color Psychology & Research
 RED

 passion, love
 power
 violence, anger
 fire
 YELLOW

 joy, hope
 cowardice
 illness
 GREEN

 nature
 fertility, growth
 youth, inexperience
 envy
 luck
 BLUE

 peace
 security, loyalty
 conservatism
 sky, water
 cold
 PURPLE

 royalty
 mystery
 enlightenment
 PINK

 femininity
 caring, nurturing
 romance
 BLACK

 evil
 death, mourning
 mystery, the unknown
 WHITE

 purity, goodness
 wedding, marriage
 peace
 sterility
 GRAY

 intelligence, wisdom
 modesty
 maturity
 BROWN

 home
 comfort, stability
 simplicity
 earth, outdoors
 GOLD

 money
 value, worth
 greed
 SILVER

 purity
 optimism silver
 light
lining