PPT

Module 1

Business
Communication,
Management, and
Success

McGraw-Hill/Irwin
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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Business Communication,
Management, and Success

Learning Objectives
 Module 1 explores with you the importance
of communication in the business world.
After completing the module, you should be
able to
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Business Communication,
Management, and Success

Learning Objectives
 LO 1-1 Recognize myths about on-the-job writing.
 LO 1-2 Distinguish business communication from
other school writing.
 LO 1-3 Explain accomplishments through
communication.
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Business Communication,
Management, and Success

Learning Objectives
 LO 1-4 Understand costs for business
communication.
 LO 1-5 Define criteria for effective messages.
 LO 1-6 Apply strategies for communication analysis.
 LO 1-7 Apply strategies for creative thinking.
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Workplace Communication
Challenges

40 million people in the U.S. alone

have limited literacy skills, including
some college graduates.
States spend more than $220 million
annually on remedial writing
programs for employees.
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Workplace Communication
Challenges continued

Corporations may spend $3.1 billion

annually to fix problems from writing
deficiencies.
The cost is $22.13 per page for a
typical letter.
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Workplace Communication
Challenges continued

Globalization is helping increase

employee recruitment from beyond the
local labor pool.
Millions of Americans are becoming
eligible to retire. Some of the millions
to replace them have very different
workplace expectations.
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Verbal and Nonverbal

Communication

Verbal Communication
 Face-to-Face/Phone
Conversations/Meetings
 E-mail/Voice-Mail Messages
 Letters, Memos, and Reports
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Verbal and Nonverbal

Communication continued

Nonverbal Communication
 Pictures/Company Logos
 Gestures/Body Language
 Who Sits Where/How Long a Visitor is
Kept Waiting
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Myths About Workplace Writing

Secretaries will do all my writing.

I’ll use form letters or templates

when I need to write.
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Myths About Workplace Writing

I’m being hired as an accountant,

not a writer.

I’ll just pick up the phone.

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Business and School Writing

Differ based on
 Purpose.
 Audience.
 Information.
 Organization.
 Style.
 Document design.
 Visuals.
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Internal and External Audiences

Internal
 Subordinates
 Supervisors
 Peers
External
 Customers/Stockholders
 Unions/Government Agencies
 Press/General Public
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Basic Purposes

Workplace writing can have one

or more of these basic purposes:
 To inform.
 To request or to persuade.
 To build goodwill.
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Good Business Writing

Is clear.
Is complete.
Is correct.
Builds goodwill.
Saves the reader’s time.
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PAIBOC

P What are your purposes in

writing?

A Who is (are) your audiences?

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PAIBOC continued

I What information must your

message include?

B What reasons or reader benefits

can you use to support your
position?
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PAIBOC continued

O What objections can you expect

your reader(s) to have?

C How will the context affect

reader response?
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Thinking Creatively

Creativity is essential to success in

business and business communication.
 Thinking creatively often means shedding
common paradigms.
Ways to become more creative include
 brainstorming,
 working within limits,
 consciously seeking problems or dissonances that
need work.