Vs.

GROUP 1
PGDM
ROLL NO. NAME OF STUDENT
93 Sushant Namdev Pawar
117 Tushar Abasaheb Ugale
66 Aniket Anil Nila
83 Rajani Prabha
114 Sreya Sinha
74 Jaya Shukla
64 Akanksha Pandey
110 Shivam Kumar
 GEOGRAPHICAL PRESENCE
• 1100+ stores spread in over 380+ cities & towns
• Manufacturing of high-end suits, jackets,
trousers and shirts with exports spanning to
USA, Europe and Japan
• The overseas network spans 39 stores in 15 plus
cities across the Middle East, Saudi Arabia, Sri
Lanka and Bangladesh
 GEOGRAPHICAL PRESENCE
• Hundreds of stores across India
• Launched more than 20 of the biggest global
apparel brands in India like Arrow (1995),
Tommy Hilfiger (2004)
• Manages the retail chain through joint ventures
and license for distribution and marketing of
international brands in India
 SUBSIDIARIES OF
RAYMOND
DOMESTIC
• Raymond Apparel Limited
• Colorplus Fashions Limited
• Silver Spark Apparel Limited
• Everblue Apparel Limited
• Celebrations Apparel Limited
• Hindustan Files Limited
• JK Talabot Limited
• Scissors Engineering Products
• Ring Plus Aqua Limited
• Pashmina Holdings Limited
 SUBSIDIARIES OF RAYMOND
Overseas
• Jaykayorg AG
• J K (England) Limited
• Regency texties portuguesa Limitada, Portugal
• R & A Logistics INC,USA
WHOLLY OWNED
SUBSIDIARIES OF
ARVIND
• Ankur textiles
• Arivnd envisol Ltd
• Arya omnitalk wireless
solutions
• Arvind smart spaces
• Anup engineering
• Arvind lifestyles and brand
• Arvind morjani brands
• Flying machines
• Newport
• Mega mart
 MANUFACTURING LOCATIONS OF
RAYMOND
SUITING
Raymond’s has manufacturing plants in Vapi (Gujarat),
Chhindwara (Madhya Pradesh) and Jalgaon (Maharashtra) and
has manufacturing capacity of 38 million metres of suiting fabrics.
SHIRTING
With 26 million metres of capacity Raymond has manufacturing
facility Kolhapur (Maharashtra).
DENIM
Manufacturing facilities are located in Yavatmal (Maharashtra) and
Romania (Europe) and have a manufacturing capacity of 47 million
metres.
MANUFACTURING
LOCATIONS OF
ARVIND
ARVIND TEXTILES AND DENIMS
Rajpur Road, Gomtipur
Ahmedabad
Gujarat - India
ARVIND WOVEN’S AND KNITS
Gandhinagar Gujarat - India
ARVIND FASHIONS
Bangalore, Karnataka
FACILITIES OF RAYMOND
• Raymond’s rehabilitation centre
• Employee discount
• Free lunch
• Company car
• Maternity and paternity leave
• Paid time off
• Health care and insurance
• Work from home
• Performance bonus
 FACILITIES OF ARVIND
• Occupational health and safety assessment
series
• Training and development
• Industrial relations
• Pollution free zones
• Global organic textile standard
• Social accountability- SA8000 Standard
• Water Resources Group
• Better cotton initiative
• Carbon Pricing Leadership Coalition
DEVELOPMENT CENTRES OF
RAYMOND
• Kolkata • Manipur • Jaipur
• Lucknow • Patna • Uttar pradesh
TARGET MARKET

• Targets Upper Class & Upper

Middle Class of Urban Society

• Attempted to tap into textile

economy segment by launching
‘Makers’ with the tagline, ‘Fashion
For All’

• Presence in both Domestic and

International Markets
 Repositioned Four Major Brands To Target A Larger Market
Luxury & Premium Segment Mid-level & Premium Segment

Leisure and Smart Casuals for Wider

Classic Range for Mature Audience Audience

Quirky Content for Premium Segment Experimental and Casual Designs for
Youngsters
TARGET MARKET

• Targets Lower, Middle,

Upper Middle and Upper
Classes of the Urban
Society

• This is enabled by its

various owned and licensed
brands like Flying Machine,
Quads, Excalibur, Newport,
Arrow, Tommy Hilfiger, Gap
Inc., U. S. Polo Assn., etc.
POSITIONING STRATEGY
Raymond
“The Complete Man”

The Raymond Shop

“Walk in with an Idea, Walk out with a Wardrobe”
 POSITIONING STRATEGY
Arvind
“Fashioning Possibilities”
Flying Machine
“The New Cool” “Life’s Fast, Live Faster” “Don’t Adult”
 CLOSE COMPETITORS
• Arvind Mills Ltd.
• Birla Corporation Ltd.
• Century Textiles Ltd.
• Bombay Silk Mills Ltd.
• Ayyapan Textiles Ltd.
• Sree Valliappa Textiles Ltd.
• Raymond Apparel
• Provogue (India)
• Levi Strauss & Co
• Zodiac Clothing
• Bombay Dyeing
• Indus-League clothing
• Madura Garments
 MARKETING MIX OF
RAYMOND
1. Product
• Readymade Garments
• Air-Charter Services
• Prophylactics including Surgical Gloves and
Kamasutra Condoms
• Engineering includes Files, Auto-Components, Agri
tools, Cutting Wools and Hand Tools
• Toiletries and Cosmetics
• Denim Wear and Designer Wear
• Fabrics include Shirting, denim and Worsted
• Furnishings
• Corporate Wear
• Total Textile Solutions
• Personal Care Includes Kamasutra and Park Avenue
• Retail includes Brand Store and The Raymond Shop
• Woollen Outerwear
2. Place
Raymond has spread its presence in both domestic
and international markets with equal success. It has several
manufacturing facilities located at places like Jalgaon, Chindwara
in India and Spain and Portugal in overseas markets. The company
is a major supplier of completed garments and fabrics to the
textile industry in nearly fifty countries in Japan, Middle-East,
Europe and North America.
3. Price
Raymond is an aspirational brand that denotes achievement and
hence has adopted a premium pricing policy for its products. As
its potential customers are high-end individuals who are on a
look-out for quality rather than quantity they can easily afford its
prices in the consumer market.
4. Promotion
It has launched several ad campaigns through mediums
like print, digital and electronic. Ads have been shown via
different television channels at a prime time, aired on the
radio between popular shows, displayed on billboards at
popular and populated places, fashion magazines and
newspapers.
MARKETING MIX
OF ARVIND
1. Product
• Fabric
• Garment exports
• Arvind Brands (owned)
• Arvind Brands (licensed)
• Advanced Materials Division
• EBO (exclusive brand outlet)
• Agri
• Telecommunications service
provider
• Engineering
• Internet
• Real estate
• Mega Mart Retail
• Environmental Solutions
2. Place
It entered the Global Market with effective e-commerce
and CREYATE. Arvind is now operating in both local and
global markets.

3. Price
Arvind is a fashion powerhouse and denim pioneer who has
emerged as a global leader in apparel manufacturing. It targets
every class of the society with its various brands showcasing class
appropriate product priced ideally.
4. Promotion
Arvind doesn’t adopt intensive advertising as most of it’s
licensed brands are premium and well placed ones. For its
owned brands, it uses creative promotion tactics and
makes use of print and digital media as well as social
networking platforms.
THANK
YOU