Smart CSR Strategies

Adidas Parley & Tata Motors

Presented by: XBS Familia
70
• Souvik Saha

69
• Sayeed Rahmatullah

64
• Rishabh Agarwal

61
• Urvi Agarwal

58
• Manisha Jhawar

51
• Dwaipayan Ganguly

50
• Anisha Kar

48
• Sayandeep Chandra

47
• Kushumita Banerjee

76 • Anshuman Baxla
Adidas-Parley
 Introduction:
Social Responsibility Framework
Four Pillars of Sustainability of Adidas
Parley for the Oceans
 Adidas Parley
Adidas Parley is the official collaboration product line
between Adidas and Parley for the Oceans, an
environmental organization that addresses
environmental threats towards the oceans,
through ocean plastic pollution.
• helps to mitigate the amount of plastic which ends
up in the ocean.
• turns plastic waste into thread that is woven into
running shoes.
• Hence, cost of production is reduced.
 Conclusion
• The Adidas Group has made a commitment to its people, the environment, communities in which
they operate, and their partnerships., Adidas Group strives to integrate sustainability into their
business from their product design, through manufacturing and the retailers. Even with a few
downturns, Adidas has achieved their sustainability model by CSV and focusing on ESG
issues through its 4 pillars of sustainability strategy. Each pillars has reached its projected goals
which includes the implementation of the SMS Hotline Program, DryDye Technology,
Framaprene® ECO heel, and the Ginga Social.

• Adidas reports its social and environmental performance through the publication of their annual
sustainability reports where they follow the GRI principles. In 2013, Adidas has fulfilled six of
the ten GRI guidelines in their sustainability report.

• Adidas’ should not convey any form of “greenwashing” in the future. They have identified three
environmental impact categories where improvement on their part is possible: sustainable
resource use, emissions, and hazards. Improving these environmental impacts will have a direct
effect on the supply chain and the sustainability potential the company can reach. However,
Adidas aims to be committed towards growing their brand in alternate ways that will lead to a
more sustainable future not only for their business but for society as a whole.
Tata Motors
TATA MOTORS
HIGHEST AREA OF
CSR ACTIVITIES

AAROGYA VIDYADHANAM

KAUSHALYA VASUNDHARA

AADHAR
NUMBER OF LIVES TOUCHED

SOURCE: TATA MOTORS ANNUAL REPORT

CSR SPENDING

SOURCE: TATA MOTORS ANNUAL REPORT.

 CSR PRE 2013 AND POST 2013
1950 1966 1994
Rural Integrated rural Community
development development development
iniatives programme programme

2009
2010 2011
Sanand CSR
CSR pantnagar CSR Mumbai
programme

2014
2013
Aarogya,vidyadh
Companies act
anam,kaushalya,
mandate
vasundhara
SOURCE: TATA MOTORS ANNUAL REPORT
 Findings and analysis
• Significant change in CSR spending’s before
and after regulation of law

• CSR spending has helped both the company

and the society at large.

• Planet ,Peace , Product and

process ,prosperity ,peace and partnership
matter most for the aforesaid companies.
 Conclusions
• Before the imposing of law spending under CSR was
purely out of will and no compulsion by the MCA.

• Today, every company is now bound to spend 2 %

of their profit on social responsibility.

• Earlier programmes were philanthropic, business

agnostics and geographically scattered.