Professional Documents
Culture Documents
Class-SocialMediaAnalytics ROI S
Class-SocialMediaAnalytics ROI S
– Customer Success
• % of support questions answered by community
– Product Feedback
• No. of ideas incorporated into product / new product
– Community Overall
• Members, participation (90:9:1 Rule)
Some Tools for Monitoring SM
• Hootsuite.com
• Sproutsocial.com
• Nimble.com
• Trackur.com
• Alterian.com
• Radian 6
Websites
• Klout.com
• Hootsuite.com
• Insidefacebook.com
Social Media
ROI
Most SM Marketing Managers Ask…
• How do you measure ROI on Social Media?
• However, all seem to agree that the meaning of the term “ROI
on social media” refers to:
– The financial accountability of social media
Social Media ROI (?)
• One of the ways of undertaking calculations on ROI on Social
Media:
• 3. Finally, define how you will tie “money” to social media return
• Possible implications
– Compare the efficiency of marketing campaigns
– Negotiate budgets with your management
– Acquire new customers
– Retain customers
http://www.socialmediaexaminer.com/how-to-estimate-your-social-media-return-on-investment/#more-11999
For Example
• Some suggest:
– ROI on sales (from social media)
• Or, a forecast can be made, and the sales “with” and “without”
SM campaign can be compared
• Creation
• Consumption
• Control
Can you Measure the ROI of Your Social Media Marketing?, Hoffman and Fodor 2010, HBR
Thank You