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 DIGITAL/OFFLINE RENTAL LIBRARY
PARTNERS ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CHANNEL- FULLY OWNED

1. For people who love reading 1. Review Rating and Feedback 1.Flipkart's inception was as an
1.Subscription based systems.
and would like to explore online book retailer. There is huge
Book/E Book rental 2. Social Media
different authors in an affordable acceptance among the masses for
service. 3.Customer Service
manner. flipkart as a genuine book supplier.
2.Stocking of Used Books.
2. All kinds of books avaialable The brand esence includes online
3.Standard Quality check
through extensive repository shopping and books, hence creating
1.Book Distributors of used books
creatable by appropriate book a separate ecosystem would be
2. Delivery Systems
RESOURCES tagging from customers and Consumer Segments counterproductive.
3.Digital Hosting
options to rent out personal 2. The service offering could be
books. coupled with flipkart plus at a slight
3. Home delivery with pickup post premium to further strengthen the
1. Storage Units
completion of book by replacing 1. School/College Students. "plus" platform and thus needs to
2. Dealer Network
with new read. 2.Proffessors. be baked into the online
3. Website reach
4. Subscription Based system 3. Bibliophiles platform/app.
4. App based service
makes payments smoother as
only a one time payment
required.
COST REVENUE STREAMS
1. Service integration and maintainence in platform. 1. Subscription based sales
2.Delivery Systems 2. Universtiy tie ups for digital library support
3.Inventory Management 3. Advertisements

Start with tier 1 cities like Mumbai, Delhi, Bengaluru,
Kolkata, Hyderabad, etc. Collaboration with local
personnel as well as key market players in respective
services. Provide attractive offers and coupons initially.
Appeal the working professional customer
segment because they need services as per
their convenient time.
Collaboration with skilled professionals as well
as giving training to the newbies. Target local
businesses which want to expand to the
online platform.
After capturing a significant portion of the
market, pricing can be normalized. Now target
can be shifted to Tier 2 and Tier 3 cities like
Bhubaneswar, Pune, Ranchi, Noida, etc.
Start with metro cities. Easy to develop collaboration
with many vendors as well as cloud kitchens. Cities can
be selected based on frequency of ordering in those
cities, work profile of majority people and cultural
inclination to eating outside food.
appeal the daily active users because they are
the profit drivers.
Attracted by initially going for lucrative discount
deals and predatory pricing technique.
Getting into a deal with the outlets , restaurants,
etc won't be difficult because they are in a
perfect competition market where the demand is
enough and supply is high enough to meet the
demand
The main issues that these outlets face is
connecting with a large customer base which
Flipkart can offer them through its delivery
services.
After capturing a significant portion of the
market, the pricing can be normalized so as to
start earning profit. But we should keep in mind
that pricing has to be changed gradually because
the daily active users are interested in the
discounts offered.
 Barriers to Entry
- Medium to High
because a few
established players
are already
offering good deals
and expanding
aggressively

Barriers to Entry
- Low to Medium Bargaining Power
UrbanClap is the Competition in the of the Customer
only player. Industry - High because of a
inclination for local good number of
service personnel - High. Major
players Zomato, players in the
Swiggy market offering

Bargaining
Porter’s good deals

Bargaining
power of the
Power of the
Customer
5 Forces
Competition in - High. Even
Supplier the Industry though the
- Less too much
- Less. One service sector is
competition.
major player unorganized,
India is filled
i.e. UrbanClap. the pricing
with ITI
offered by the
professionals.
local personnel
is cheap.
Threat of
Bargaining power
Substitutes
of the Supplier
Threat of - Very Less from
- Less because too
Substitutes ready to eat or less
much competition
- Low. cooking time foods
consolidated
service
providing
platform.
organize sthe
sector.