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    IIFT Kolkata Barely Managing Sumit Kumar Das Aditya Agarwala Rishabh Kishan Kumar Das

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    Rishabh Kumar Das
    The document proposes a marketing plan to improve patient experience at Philips-certified hospitals. The plan focuses on enhancing the patient registration process and customer service, reducing wait times, training staff, increasing web traffic through search engine marketing, boosting social media engagement, identifying new and existing customer leads, earning media coverage, and improving the website's search engine optimization to increase visibility.

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    IIFT Kolkata Barely Managing Sumit Kumar Das Aditya Agarwala Rishabh Kishan Kumar Das

    Uploaded by

    Rishabh Kumar Das
    18 views2 pages
    The document proposes a marketing plan to improve patient experience at Philips-certified hospitals. The plan focuses on enhancing the patient registration process and customer service, reducing wait times, training staff, increasing web traffic through search engine marketing, boosting social media engagement, identifying new and existing customer leads, earning media coverage, and improving the website's search engine optimization to increase visibility.

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    Philips Case study

    Original Title

    IIFT BarelyManaging

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    The document proposes a marketing plan to improve patient experience at Philips-certified hospitals. The plan focuses on enhancing the patient registration process and customer service, reducing wait times, training staff, increasing web traffic through search engine marketing, boosting social media engagement, identifying new and existing customer leads, earning media coverage, and improving the website's search engine optimization to increase visibility.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    18 views2 pages

    IIFT Kolkata Barely Managing Sumit Kumar Das Aditya Agarwala Rishabh Kishan Kumar Das

    Uploaded by

    Rishabh Kumar Das
    The document proposes a marketing plan to improve patient experience at Philips-certified hospitals. The plan focuses on enhancing the patient registration process and customer service, reducing wait times, training staff, increasing web traffic through search engine marketing, boosting social media engagement, identifying new and existing customer leads, earning media coverage, and improving the website's search engine optimization to increase visibility.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 2

    Sumit Kumar Das

    IIFT Kolkata Barely Managing Aditya Agarwala


    Rishabh Kishan Kumar Das
    • In our big idea we are looking forward to treat patients in a better way, starting from Philips certified hospitals with the
    instrument manufactured by Philips.
    • Let the hospital come to you, in spite patients coming to the hospital.

    Our Marketing will be focused under these underlined factors:

    1) Enhancing Patient Experience: Through enhanced registration, Good customer service, Reducing delay times, empowering
    trained staffs, etc.
    2) Increasing Web Traffic: By pushing from tool and introducing Search Engine Marketing.
    3) Increasing Engagement: Engaging more peoples in Dialogue, depth and interaction
    4) Finding the Leads: Which includes New and Nurtured leads.
    5) Media Visibility: Increasing Earned Media and Making the platform visible on the press journalism.
    6) Search Engine Optimization(SEO) : Immediate hiring of a web developer and SEO consultant so that the hospital’s website pop
    up on the first page of the search engines.

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