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Lecture 6-CSR at Workplace and Market Place
Lecture 6-CSR at Workplace and Market Place
Most companies understand that CSR can be good business strategy but majority of
the companies have disconnected CSR activities unlinked to their business goals and
competencies
CSR and Organizations
Think CSR as a corporate strategy and firms should use CSR as part of their
portfolio of business strategies
Strategic Corporate Social Responsibility-Definition
A business strategy that is integrated with core business objectives and core competencies of the
firm and from the outset is designed to create business value and positive social change and is
embedded in day-to-day business culture and operations
Fully integrate CSR into the culture, governance and strategy development efforts
of the company and into existing management and performance systems
J&J measures its employees on both functional job performance and their performance
on J&J’s ethical code
Wal-Mart while selecting suppliers indexes them on price, quality, in-stock statistics and
sustainability scores
65% of employees 32% would 70%of millennials strongly favor 57% Are more 51% Stated that
would seriously seriously companies who are committed likely to they are most
consider leaving consider leaving to the community when recommend likely to be
their job if their their job if their considering job opportunities. their company satisfied of their
company harmed company gave no/ to a friend. employment.
the environment. little money to
charity.
- References: CSR Wire's "CSR & Employee Engagement, Does It Mater?", Deloitte Employee Volunteering Survey.
CSR and Market Place
CSR at Marketplace
The Marketplace pillar relates to how an organisation manages its
relationship with its customers and suppliers
Buying and selling products or services is intrinsic to business - ensuring
this is done in an ethical and sustainable manner is key to a company’s
reputation and long-term viability
CSR at Marketplace
Market Place Issues
SUPPLY CHAIN? PRODUCT MARKETING & CUSTOMER/CONSUM
ISSUES RESPONSIBILITY? COMPETITION ER RELATIONS
ISSUES