Group 9

Case Analysis on
“Buffer.com” Gaurav Sharma (H18019)
KR Lakshmi (H18023)
Shristi (H18051)
Vinayak Sareen (H18060)
 Situational Analysis
Core value transparency
Developed by Secured Funding introduced Disclosure of salary
Gascoigne as Tweet from AngerIPad Eg. Mailing system and Internally and plan to for
scheduler and angel investors when they got hacked external announcement

Free account usage 13 full time global One third of team was
+ paid account members reduced because of
being culturally unfit

• Transparency as core value  extending to the salary as well

• Company believed in giving back to startup community
• Distributed company so disclosing salary structure might be a problem
• Company relied on experimenting with ideas and learning from feedback

Buffer’s Original Salary Formula

Salary = Job type X Seniority X Experience + Location (+ $10K if salary choice)
 Problem Statement

Should the compensation information be

released publicly?

• How would such transparency impact Buffer.com and the Industry?

• Does these values have to be extended to compensation?
 S W O T
Strengths Weaknesses Opportunities Threats

1. Aligned to company’s 1. Not all employees will 1. Seeing upper-levels 1. Competitors can use
core values agree to disclose their salaries will motivate the information to
2. No pay negotiations salary other employees improve their salary
3. Reduction of pay 2. Discussing salary is a 2. Pay transparency 2. Poaching can be done
disparity taboo in some helps attract good to attract talent
countries talent 3. Not sustainable when
4. Motivates all
employees to achieve 3. Benefits competitors at 3. A realistic solution for company grows in size
goals the expense of Buffer the gender pay gap
 Recommendations

Threats can be mitigated by taking certain steps of employee

engagement which will prevent poaching from other organizations-

Implementation of transparency in compensation to public will

improve productivity, motivation and built trust towards the company.
Thank You