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  • 18KA Indrajitsen Assignment4 4p

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    Indrajit Sen
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    L'Oreal uses a 4P marketing strategy of product, price, place, and promotion. Their products range from luxury to professional to consumer brands, and they employ premium pricing. Their products are available in over 130 countries through various outlets and online shops. L'Oreal promotes their brands through customer satisfaction surveys, advertising, and celebrity endorsements.

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    marketing MIX

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    L'Oreal uses a 4P marketing strategy of product, price, place, and promotion. Their products range from luxury to professional to consumer brands, and they employ premium pricing. Their products are available in over 130 countries through various outlets and online shops. L'Oreal promotes their brands through customer satisfaction surveys, advertising, and celebrity endorsements.

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    © All Rights Reserved
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    13 views1 page

    18KA Indrajitsen Assignment4 4p

    Uploaded by

    Indrajit Sen
    L'Oreal uses a 4P marketing strategy of product, price, place, and promotion. Their products range from luxury to professional to consumer brands, and they employ premium pricing. Their products are available in over 130 countries through various outlets and online shops. L'Oreal promotes their brands through customer satisfaction surveys, advertising, and celebrity endorsements.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 1

    4P of L’Oreal

    Product
    Price
    • The biggest revenue earner for L’Oreal in India is
    • Luxury Products like Diesel, Ralph the products related to consumer division.

    • Professional product like Matrix • Premium pricing


    essential, Mizani
    • Consumer product like ombrelle,
    Maybellene

    Place Promotion
    • Survey’s for customer satisfaction
    • Products are available in one
    hundred and thirty countries of the • Advertisment
    world

    • Found in various outlet and online shops. • Celebrity Endorsements

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