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BPR - Quest Foods Asia Pacific and The CRM Initiative
BPR - Quest Foods Asia Pacific and The CRM Initiative
BPR - Quest Foods Asia Pacific and The CRM Initiative
Akshay Mehta
Apoorv Sharma
Mohit Bhandari
Preeti Agrawal
Introduction
• Four geographies
• Givaudan Roure
• Firmenich
• International Flavors & Fragrances (IFF)
• Several Japanese players including Takasako
and Hasegawa
New Trends in the industry
• Manufacturing processes
• Cost structures
• Market Research
• Particular ingredients
• Specific information regarding flavors
Quest’s CRM System
->Core of CRM:
Phase 2: Interaction