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    Angie Ladino
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    Brazil has a population of over 212 million people who primarily speak Portuguese. The culture has been influenced by Portuguese, African, and indigenous peoples. Brazil has a democratic government and the largest Catholic population in the world. Business culture in Brazil places importance on building personal relationships and maintaining hierarchy. Meetings may start and finish late and physical contact is common when greeting others.

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    Brazil has a population of over 212 million people who primarily speak Portuguese. The culture has been influenced by Portuguese, African, and indigenous peoples. Brazil has a democratic government and the largest Catholic population in the world. Business culture in Brazil places importance on building personal relationships and maintaining hierarchy. Meetings may start and finish late and physical contact is common when greeting others.

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    © All Rights Reserved
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    25 views4 pages

    Slides Bi Frito Lay

    Uploaded by

    Angie Ladino
    Brazil has a population of over 212 million people who primarily speak Portuguese. The culture has been influenced by Portuguese, African, and indigenous peoples. Brazil has a democratic government and the largest Catholic population in the world. Business culture in Brazil places importance on building personal relationships and maintaining hierarchy. Meetings may start and finish late and physical contact is common when greeting others.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    CULTURE AND ITS INFLUENCE IN BUSINESS

    Religion Currencies used Portuguese, african and indigenous


    • Catholic 65% • Brazil Real indian influences
    • Protestant 22%
    • Largest Catholic population 123 million One of the largest economy in the
    people world
    The government
    • Democratic federative republic
    • Presidential system
    • Three branches
    • Executive
    Population • Legislative
    • 212.350.977 • Judiciary

    Life expectancy Language


    • Men 71,6 • Portuguese
    • Women 78,8
    CULTURE AND ITS INFLUENCE IN BUSINESS
    “To our friends, everything; to others, the law” Good eye contact is expected.

    Negotiate with people not with companies Close proximity and physical contact.

    Brazilian business is hierarchical. Title- Person’s first name

    Greetings involving women will involve kissing of both


    cheeks. Meetings often start and finish late.

    Handshakes are usually reserved for men.


    Appearance should reflect your level of importance.

    Hugging and back slapping


    The O.K. sign in Brazil is considered rude.

    Constant interruption whilst someone is acceptable. Relationship with your Brazilian counterparts is not
    purely transactional. It is personal as well.
    Conversation topics “good” and “bad”
    BRAND IMPACT IN THE WORLD
    THE LARGEST GLOBAL DISTRIBUTOR OF SNACK FOODS
    • Acquisitions (Smartfood)
    • Ability to anticípate changes (trans fat)
    FORBES #40

    BRAND VALUE $14.7B

    EMPLOYEES 50000

    SALES $11.7B
    + 40 COUNTRIES
    GENDER PARITY (38%)
    NORTH AMERICA
    ENVIROMENTAL IMPACT CENTRAL AND SOUTH AMERICA
    EUROPE
    COMMUNITY SUPPORT
    ASIA, MIDDLE EAST AND AFRICA
    Bibliography
    • https://www.forbes.com/companies/frito-lay/#18a7d3230bf1
    • https://www.forbes.com/sites/christinatroitino/2018/05/08/the-future-of-
    snacking-according-to-frito-lay/#404118185856

    https://www.pepsico.com/docs/album/annual-reports/pepsico-inc-2017-annual-
    report.pdf
    https://www.fritolay.com/making-a-positive-impact/supporting-communities
    https://www.todaytranslations.com/consultancy-services/business-culture-and-
    etiquette/doing-business-in-brazil/
    https://culturalatlas.sbs.com.au/brazilian-culture/brazilian-culture-
    etiquette#brazilian-culture-etiquette
    http://worldpopulationreview.com/governments/brazil/

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