Print Media

 is one of the oldest and basic forms

of communication. It includes
newspapers, weeklies, magazines,
monthlies, banners & graphics,
What is print posters and other forms
media? of printed material. The contribution
of print media in providing
information and transfer of
knowledge is remarkable.
 Magazines, newspapers,
flyers, newsletters,
What are scholarly journals and
the different other materials that are
forms of
physically printed on
print media?
paper are examples of
print media.
 Mass circulation
What are print media
the
characteristi Delivery
cs of print
media? Print media
production
  Newspapers are the most common printed mass
media. Delivered to the home or sold at a
newsstand, newspapers can be published daily, or
regularly over the course of a week or month.
Mass Newspaper have the advantage of providing quick,
inexpensive and tangible delivery of both news and
circulation advertising. You can't clip a pizza coupon from a
print media radio advertisement. Magazines provide on a
weekly or other periodic basis what the newspaper
cannot: in-depth coverage and analysis of specific
events or issues, not just the news of today.
  Print media must get into the hands of the
customer, the person who reads the material
and responds to the advertisements. Home
newspaper delivery does this in most areas.
Mail delivery is another method. In fact, bulk
mail delivery of printed newspapers, magazines,
Delivery brochures and newsletters represents one of
the U.S. Postal Service's biggest revenue
sources. Other methods are door-to-door
delivery and distribution at places of large public
gatherings: stores, sporting events, schools and
even on busy sidewalks.
  Print media production means one of two
things: ink or toner. Whether print media is
printed in million-plus runs on a multi-million
dollar web press or 1,000 copies off of a copier
at a local print shop, the goal is the same:
Print media producing printed material that balances
production quality with price and the message with
substance. Again, the versatility of print media
allows a customer, an advertiser, politician or
opinion maker to use a variety of options when
producing print media to get out the word.
  Flashy magazines are always popular among
consumers and are often read by them for a
particular period of time in a month. The
monthly magazines are the best way to bring
attention to any advertisements.

Advantages  Print media is an easy medium to spread

awareness or advertise to any particular
of print geographical area. Like, a local newspaper is
media the best way to spread the news about any
local event of the place.
 Some forms of the print media have huge and
trusted followers. This is definitely a great
boost to attract readership.
 Print media allows you to choose
your own space for advertisement,
thus, you can manage your budget
and expenses while planning for the
advertisement.
  If you are targeting the global audience, then this is
not the medium you should go for. Instead, the
internet has a much wider reach than print media in
this.
 Placing an advertisement in print media requires a
Disadvantag lot of planning and time. In this case, you are faced
with flexibility problem, particularly when you work
es of print in tight deadlines.
media  In fact, there are many limitations when it comes to
targeting your audience as the particular newspaper
may not be available to the audience all the time. On
the other hand, a person can get access to the
internet from anywhere and everywhere.
 Besides, most of the time, your
advertisement might get lost
among all other ads and
editorials. Plus, the lifespan of
newspaper and magazines is very
short as people have a tendency
to throw them or keep them
aside after one day of reading.
  Another reason why print
media is important is because it creates
credibility. Investing in printedmaterial
Why is print signals to customers that you are serious
about your business and that you offer a
media worthwhile product or
important? service. Printed materials can also create
engagement between the customer and
the brand.
  Print media is the oldest media such
What is the as newspaper, magazines, journals,
main and other printed material. The
printing media is responsible to
purpose of reporting the latest and accurate
print media? news and information.