 The tendency for misunderstanding and serious

conflicts are very probable when people

communicate in different languages or when ideas
are interpreted differently based on one’s cultural
perspective, communication behavior, and cultural
meaning.
 Intercultural communication studies cultural
variation in communicative interaction and
interpersonal relationships among people of diverse
cultural and linguistic backgrounds, with the end
view of developing and improving relationships.
 As a new subject, it describes the wide range of
communication problems that naturally appear
within a school or an organization, which emanate
from differences in religious, social, ethnic,
educational and other social backgrounds.

 Example of this are intercultural conflicts in diverse

situations like the misinterpretation of verbal and
non-verbal languages, contrasting concept of time
and divergent interpretation of body space and
posture.
 Intercultural communication is sometimes used
synonymously with cross-cultural communications.
As the term implies, it seeks to understand how
people from different countries and cultures act,
communicate and perceive the world around them.
 Intercultural communication came about as a result
of globalization or the enlarging of trade and
politics. As transactional corp. and political
alliances are expanding and operating in different
countries, employees and diplomats are also
becoming multicultural.

 Problems of Intercultural communication-become

an issue in the process of ongoing globalization of
employees because they create obstacles to
successful business operations and professional
communication.
There is a great pressure for universities
across the world to integrate intercultural
literacy and communication in the education
curriculum. This is to ensure that students
are prepared and transformed to a certain
level of global competence to understand
cross-cultural communication.