Supor Case aimed to implement an O2O sales model to obtain customer data through social media and data mining for precision marketing. This would allow Supor to push specific products to consumers and improve the customer experience through an online sales platform. The goal was to increase customer loyalty while guaranteeing consistent prices and reducing conflict by structurally segmenting distributors.
Supor Case aimed to implement an O2O sales model to obtain customer data through social media and data mining for precision marketing. This would allow Supor to push specific products to consumers and improve the customer experience through an online sales platform. The goal was to increase customer loyalty while guaranteeing consistent prices and reducing conflict by structurally segmenting distributors.
Supor Case aimed to implement an O2O sales model to obtain customer data through social media and data mining for precision marketing. This would allow Supor to push specific products to consumers and improve the customer experience through an online sales platform. The goal was to increase customer loyalty while guaranteeing consistent prices and reducing conflict by structurally segmenting distributors.
and Multi-Channel • Stern Says That it is because of three things: 1. Goal Incompatibility 2. Domain Dissensus : Area Target customers Channel function division and technology 3. Differing Perceptions of Reality: O2O Mode Why did Supor expect to realise its O2O mode • Alax : O2Owould help obtain sales data improve marketing reach and realise precision marketing • Use variety of social media tools and data mining for a common marketing program Register online and observing consumer data would help big data • This would then push specific products to consumers • Improve customer experience by pre sales call etc and after sales service through online sales platform • Would guarantee same prices and no conflict • Increased customer loyalty Channel segmentation • Structural Holes can distinguish and segment distributors thereby reducing conflict and better channel integration • Selling different products through different channels and selling different brand names through different channels at different prices to different segments Channel Integration Strategy • Superordinate goals • Effective coordination • Effective communiaction