UNIVERSIDAD TÉCNICA DE MACHALA

INTERNATIONAL TRADE CAREER

TECHNICAL ENGLISH FINAL PROJECT III

“MARKET EXPANSION OF THE COMPANY THE

FABRIL S.A. WITH ITS PRODUCT DELILU
CHOCOLATE CREAM TO BOLIVIA”
MEMBERS:

Chuncho Pablo
Guzmán Jefferson
Maza Haydee
Rivera Karen

8vO INTERNATIONAL TRADE

 INTRODUCTION

“Feasibility study of the market expansion of

the company Fabril S.A with its Delilu
cohocolate product to Bolivia”

Aims to determine the viability and

feasibility of said expansion.

The formulation and evaluation of projects

are two processes

The formulation of the project will allow us to

systematize and adapt the necessary and
correct information.
Therefore, this project is structured in four
fundamental parts corresponding to the structure
of the project evaluation:

Technical
General data
Market study analysis of
of the
together with the project, Economic
company,
the analysis which and financial
such as its
of the macro determines evaluation of
location, its
environment. the size of the project ...
commercial
.. the
activity...
company...
 CONCLUSIONS

• The little trade • The commercial expansion

• Main axis of world
with Bolivia is plan of the company LA
trade. FABRIL SA was developed
due to its lack
of access to the towards said market;
obtaining extremely
sea
positive results.

• Acceptance of Delilú
chocolate cream product.
 CONCLUSIONS

• The Bolivian market is a commercial plaza that has been undervalued, for
bilateral trade with Ecuador despite being sister nations and being part of
the Andean Community of Nations (C.A.N), having tariff benefits.

• With all the aforementioned we conclude as a successful negotiation and

we consider the expansion of the company LA FABRIL S.A as feasible,
towards the Bolivian market because it is a potential market and have tariff
benefits in our exports to it.