Consumer Behavior

Addons: Targeting Impulse

• Changing the contract terms at different levels
• Like the distributor needs to take certain permission from the head office to
enter into other territory
• Policy changes regarding the territory
• Clearly stating the penalties and consequences of fault
• Keep the performance basis growth
• Enabling a proper feedback
• Fixing of price
• Cross border sales shall not be promoted
 Introduction- Addons Retail India Pvt. Ltd.

Incorporated in Objective= To sell TG and Product Stores under 3 models: Dilemma=

Mumbai, Maharashtra lifestyle products and Offering EBO, SIS and Stand
in 2006 fashion accessories alone stores •How to become the
Men- Young professionals;
eg. Artificial, offering array of branded preferred accessory
contemporary and product and accessories seller to customer so as
ethnic jewellery and Women- Age group 16-21yrs; to grow to 500 retail
charms, hair Lifestyle products and fashion outlets by 2019
accessories, hats, bags, accessories
•Aggressive brand
belts, footwear building?
•Focus on Brand Loyalty
vs Store loyalty
•Achieving novelty &
brand loyalty under
same roof
 An impulse purchase or impulse buy is an
unplanned or otherwise spontaneous
purchase.
Impulse
Buying

Factors effecting Impulse Buying:

Store Characteristics: Situational Factors:
Consumer Product Characteristics:
Store Layout, Presence Time, Money, The
Characteristics: Age, Product Category,
of Salesperson, Store presence of other
Gender, Culture, Mood Product Price
Atmospherics factors,
Thank You