PARTNERSHIP WITH

On-Car Branding and Interactive Executions

Exposure to Outdoor Advertising
is high among the Filipino people.
 TRAFFIC & OOH SITUATION

24/7 Road Works +25% Vehicle Sales 45 Mins Travel Time

Operating hours for Vehicle purchase continues to spike Average Travel Time in Metro Manila
infrastructure improvements driven by lower amortization, increased which labels us as having the
now done round the clock! model options and lower fuel prices. “Worst Traffic in the World”

Sources: newsinfo.inquirer.net / autoindustriya.com / cnnphilippines.com

 Vis-Min
Expansion
LED Screens Unilumin
Billboards

Neon Signs Transit

TapTab
Signages Lamp Post Singapore
Operations

1937 1950 1987 1998

years
2007

82 Years of Expertise in OOH Business

2007 2009 2015 2018 2018
 We have the biggest
inventory in the country!

With almost 36,000+

600 Large Formats Lamp Post & Signages

5,000+ In-Car Tablet Provider

Transit Inventory for Grab Cars

Large Formats: Billboards, LED, Gantry

Transit: Bus, Jeep, Tricycle. Roving Trucks Booked in 2018
Ambient: Market, Terminal, Lamp Posts, Directional Signage, Paraw, Van Wrap, Ad Box, Mini BB Streamer. Booked in 2018
350 Tablets in Grab (250 in MM, 100 in Cebu)
 PARTNERSHIP WITH

11M Active Users

600K – 800K
Bookings Daily

 Strength in Fleet Size

35K in Metro Manila
 Strength in Demand 2K in Cebu
 Most Popular and Used App in the PH 500 in Pampanga
500 in Bacolod

Source: Grab Philippines, 2018

 Ride-hailing Passengers at a glance

80% have Debit Card 62% Female

60% have Credit Card 38% Male

Top Interests
Entertainment 75% Employed
Food & Beverage 15% Students
Services/Shopping 8% Job Seekers
Travel 2% Retired

Spends Salary on
Shopping
Dining 47% are 20-30 Y/O
Gadget 28% are 30-40 Y/O
Travel 25% are 40+
Cosmetics

Source: Brandhealth Survey, Grab Philippines, 2018

PARTNERSHIP with

On-Car Executions Interactive Tablets

 DOOR WRAPS/ BUMPER STICKERS

4 –Door or 2-Door Car Wrap Bumper Sticker

• Minimum Buy: 30 units
• Add–on only
Description/Inclusions
Description/Inclusions
• Sticker Material
• Sticker Material
• Installation & Dismantling
• Installation & Dismantling
• Maintenance
• Maintenance
• Report
• Report
• Warranty
• Warranty

*Other special executions can also be done

DOOR WRAPS+ TOPLOAD

On-Car Executions
 IN-CAR BRANDING
Headrest Cover Sampling (Dry goods only)

Description/Inclusions
• Sticker Material
• Installation & Dismantling
• Maintenance
• Report
• Warranty

*Other special executions can also be done

 Couponing Flyering
Other executions
IN-CAR BRANDING

Sintra Board Branding In-car Hanging Mirror

IN-CAR SAMPLING
4 Click on Sample
2 Sampling in Car

3
1 Ad

Inbox Prompt 5

Receive Sample/s

Provide immediate value, draw in exposure, more buyers, and create

word of mouth through product sampling.
Grab in car sampling has measurable results within a riders Grab journey
INTERACTIVE TABLETS
for in-car information &
entertainment system
inside GRAB CARS.
TAPTAB FEATURES & CAPABILITIES

Thematic Materials Promos & Lead Generation Market Research

Video or Image Ad Material Identify new prospects into new sales Discover consumer needs and preference
opportunity through surveys

Tap Deals Geo-Fencing Solution Day-Parting Strategy

Marketplace for client’s products Location based pop-up ads Focus exposure on preferred
and services to drive foot traffic time block
CONTENT & PLAYLIST

15 Mins Playlist
Minimum Minimum
# of Ave Freq/
Location Live Days/ Guaranteed
Units Day
Month Impressions
100 Metro Manila 48 26 124,800
200 Metro Manila 48 26 249,600
250 Metro Manila 48 26 312,000
100 Cebu 48 26 124,800
350 MM & Cebu 48 26 436,800
 PROMOS and LEAD GENERATION
TapTab Template or Embed thru HTML IFrame Code

MANULIFE – PROMO
Manulife Sign Up<signup@manulife.com
ML

FREE
3 Steps
MONTH
Step 1: Choose You
Plan

VIDEO MATERIAL

LINKING TO SIGN-UP SHEET AUTOMATED EMAIL

 GAMES
Embed thru HTML IFrame Code

Swish Game Link

 MARKETING RESEARCH

Basic Consumer Surveys

WHERE DO YOU SPEND YOUR LONG WEEKENDS?  Needs and Preferences
 Consumer Behaviour
 Marketing Research
 A/B Testing

 Staycation  Trip to the Beach

Strategic Consumer and Media Incites, Inc.

TAP DEALS Menu
TAP DEALS Reservation Form
 BRANDED CONTENT

Time sponsorship Weather sponsorship Promo

TVC+Voucher Games
Catch Me, Scratch & Win
Other Capabilities

Geo-fencing Day Parting

POST MEASUREMENTS
MONITORING REPORT GRAB CAR HEAT MAP

Campaign Impression Booked Units Grab Car location

Details Report

CLICK THRU RATE (CTR) DATA GATHERING

Skip Count Generate feedbacks

Total Engagements
(email sign ups/polls/surveys/etc)
PARTNERS & CLIENTS
An Affiliate of United Neon Advertising Inc.