 Company : PEPSI-COLA

 Type : Beverages Company

Vision
 & Mission
PepsiCo is focused on delivering sustainable long-term growth while
leaving a positive imprint on society and the environment - what we
call Performance with Purpose. As we actively work to grow our core
brands, we are also expanding the range of healthier food and
beverages we offer while making our food system more sustainable
and communities more prosperous.
 We are committed to delivering top-tier
performance while being responsive to
the needs of the more than 200
countries and territories we serve
around the world.
That commitment — what we call
Performance with Purpose — is about
expanding our portfolio of more
nutritious products, with the aim of
shrinking our environmental footprint as
a good global citizen and working to lift
up people and families, from widening
the circle of opportunity to providing
relief in times of need.
 OURGOALS THOUGHT LEADERSHIP

“The global food system is at an inflection point. The vast

Our Performance with Purpose efforts are aimed
network of farmers, traders, processors, suppliers,
at delivering top-tier performance while being
manufacturers and retailers that feed our world must
responsive to the needs of the world around us.
embrace change. This year, I have been inspired by the
Through our 2025 Agenda, we are making progress
response to our new Performance with Purpose goals. We
on our goals, which aim to deliver change across
understand that there is much more to be done to achieve
our company, value chain, industry and the world.
our objectives, but we also know that, by working
together, we will succeed in creating a healthier and more
sustainable future for us all.”

Dr. Mehmood Khan

Vice Chairman and Chief Scientific Officer, Global
Research and Development
PERFORMANCE WITH PURPOSE IN ACTION
We continue to build on our decade-plus commitment to
Performance with Purpose with specific and time-bound goals
across focus areas we call Products, Planet and People. Below,
learn more about our 2025 goals in each of these areas.
PRODUCTS PLANET PEOPLE
 SEGMENTASI Strategy

Strategy Pepsi dari perspectif Segmentasi

Dynamic :
 Mengikuti perkembangan pasar dengan
membaca peluang dari bertambahnya
populasi young generation, Pepsi
Mengakuisisi/menggandeng perusahaan
fast food kelas atas yang menguasai
pangsa pasar segment YG : Pizza Hut,
KFC dan Taco Bell untuk meningkatkan
penjualan Product mereka.
Business Pepsi dikaitkan dengan
Business Ecosystems ??
THANK YOU