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    Honda's marketing strategies comprise the 4 P's of marketing mix - product, price, place, and promotion. Their product line includes compact cars, sedans, and SUVs like the Accord, Civic, City, CR-V, and Jazz. They offer competitive pricing and distribute vehicles through a regional headquarters covering Asia and Oceania. Promotional activities include TV and billboard ads promoting their hybrid vehicles, after-sale service campaigns, sponsoring racing teams, and partnering with educational centers like KidZania.

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    93968448 Marketing Strategies of Honda

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    Honda's marketing strategies comprise the 4 P's of marketing mix - product, price, place, and promotion. Their product line includes compact cars, sedans, and SUVs like the Accord, Civic, City, CR-V, and Jazz. They offer competitive pricing and distribute vehicles through a regional headquarters covering Asia and Oceania. Promotional activities include TV and billboard ads promoting their hybrid vehicles, after-sale service campaigns, sponsoring racing teams, and partnering with educational centers like KidZania.

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    221 views4 pages

    Marketing Strategies of Honda

    Uploaded by

    qwerty
    Honda's marketing strategies comprise the 4 P's of marketing mix - product, price, place, and promotion. Their product line includes compact cars, sedans, and SUVs like the Accord, Civic, City, CR-V, and Jazz. They offer competitive pricing and distribute vehicles through a regional headquarters covering Asia and Oceania. Promotional activities include TV and billboard ads promoting their hybrid vehicles, after-sale service campaigns, sponsoring racing teams, and partnering with educational centers like KidZania.

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    of 4

    MARKETING STRATEGIES

    THE MARKETING STRATEGIES FOR


    HONDA COMPRISED OF 4 ELEMENTS
    OF MARKETING MIX;
    •PRODUCT
    •PRICE
    •PLACE
    •PROMOTION
    PRODUCT
    •ESTABLISH IN ASIA & OCEANIA REGION IN 1969
    •HIGH PERFORMANCE PRODUCT WITH SUPERIOR
    QUALITY
    •DELIVER GOOD FUEL ECONOMY & SAFETY FEATURES
    •HONDA CATERS TO THE COMPACT CAR, SEDAN, AND
    SUV(MINI SUV) MARKET
    •MODEL:ACCORD,CIVIC,CITY,CR-V,STREAM,JAZZ,JAZZ
    HYBRID,INSIGHT AND CR-Z
    •MAJOR COMPETITORS:
    TOYOTA,FORD,MITSUBISHI,NISSAN AND MAZDA
    PRICE PLACE
    • REFER TO DISTRIBUTION
    • OFFER COMPETITIVE PRICE
    CHANNEL/NETWORKING
    • PRICE OF EACH MODEL
    DEPENDS ON SPECIFICATIONS • Asian Honda Motor Co., Ltd. was
    (ENGINES, established in Thailand in October
    TRANSMISSION,BRAKING AND 1964
    STEERING • 1996 – BECOME A REGIONAL
    SYSTEM,SUSPENSION) HEADQUARTER OF ASEAN HONDA
    • EG; HONDA PRODUCES THREE MOTOR
    MODELS OF CIVIC; • AREA OF RESPONSIBILITY:
     CIVIC 1.8 S MALAYSIA, AUSTRALIA, INDIA,
    INDONESIA, NEW ZEALAND,
     CIVIV 1.8 S-L PAKISTAN, PHILIPPINES,
     CIVIC 2.0 S SINGAPORE, SOUTH KOREA,
    • EACH MODEL AVAILABLE IN TAIWAN, THAILAND & VIETNAM
    DIFFERENT PRICE • MALAYSIA – HONDA ESTABLISHED
    PLANT IN PEGOH, ALOR GAJAH
    PROMOTION
    • TV COMMERCIAL ADS
    • ENVIROMENTAL CONCERN
     NEW COMMERCIAL ADS ON TV-
     CREATED A RANGE OF LOW-COST
    HYBRID CARS (JAZZ, INSIGHT, AND CR- PROMOTE HONDA HYBRID FAMILY
    Z) CAR
     INTRODUCED A NEW GLOBAL  INTRODUCED NEW MODEL OF
    ENVIRONMENTAL ADS – “ BLUE SKIES
    FOR OUR CHILDREN” HONDA
    • AFTER-SALE PROMOTION CAMPAIGN • BILLBOARD ADS
     AN EFFORT TO RETAIN CUSTOMER • HONDA CURRENTLY HAS THEIR OWN
     ENCOURAGE CUSTOMER TO SERVICE RACING TEAM
    AT AUTHORIZED DEALER
     REWARDED WINNING CUSTOMER • KIDZANIA
    WITH A LOT OF PRIZES  SIGN ON KIDZANIA AS ONE OF THEIR
    • COMPETITION/CONTEST PARTNER
     PARTICIPATE IN SOCIETY EVENTS
     EDUCATIONAL THEME PARK FOR
     EG; “GET ON THE ROCK! WITH HONDA
    CITY” ( HONDA TAKE A TITLE OF CHILDEREN
    ORGANIZER)  KID LEARN HOW TO BECOME CAR
     THE WINNER WILL BE REWARD DESIGNER
    HONDA CITY
     BUILD UP CUSTOMER RELATIONSHIP  HONDA MINIATURE/REPLICA IS
    PROVIDED FOR CHILDREN

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